Table of Content

Rtd Tea in Guatemala
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Convenience and Availability Remain Key Drivers of Rtd Tea’s Ongoing Growth
Consumers Demand More New Flavours, However Innovation Is Stronger Amongst Premium Imported Brands
Consumers Willing To Pay More for Less Sugar, With Players Happy To Meet Demand
Competitive Landscape
Pepsicola Continues To Dominate, Thanks To Customer Loyalty To Lipton
Consumers Kept Sweet With Innovation in Flavours, As Players Concentrate on Expanding Existing Portfolios
Economy Pack Sizes Appeal To Wider Consumer Base
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 2 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Executive Summary
Soft Drinks Continues To Enjoy Positive Growth, Thanks To Main Drivers of Affordability, Availability and Convenience
Consumers’ Demand for New Flavours and Healthier Options Driving Innovation Trends in Soft Drinks
Leading Players Benefit From Active Marketing and Strong Brand Awareness
Domestic Players and Private Label Gaining Share With Innovation and Investment
Stable Growth Expected To Continue, As Players Follow Trends and Meet Consumer Demands
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources