Table of Content

Microwaves in Malaysia
Euromonitor International
November 2022

List Of Contents And Tables

MICROWAVES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales drop a little in 2022 following previous years’ solid growth
Low penetration of microwaves results from high price points and perception as being unnecessary, with light fryers proving a strong competitive threat
Multifunctionality in microwaves sees rising demand, while built-in formats continue to decline in 2022
PROSPECTS AND OPPORTUNITIES
Steady volume growth forecast for microwaves overall
E-commerce will gain further share
Innovation to be important with a focus on energy-efficiency and health-related functionality, though development within light fryers poses every-increasing threat to growth in microwaves
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2017-2022
Table 2 Sales of Microwaves by Category: Value 2017-2022
Table 3 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 4 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 6 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 7 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 8 Distribution of Microwaves by Format: % Volume 2017-2022
Table 9 Production of Microwaves: Total Volume 2017-2022
Table 10 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 11 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
CONSUMER APPLIANCES IN MALAYSIA
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 15 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 19 Sales of Consumer Appliances by Category: Value 2017-2022
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 26 Sales of Small Appliances by Category: Volume 2017-2022
Table 27 Sales of Small Appliances by Category: Value 2017-2022
Table 28 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 29 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 31 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 32 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 33 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 34 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 35 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 45 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources