Table of Content

Consumer Appliances in South Korea
Euromonitor International
November 2021

List Of Contents And Tables

CONSUMER APPLIANCES IN SOUTH KOREA
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion drives further demand in 2021
LG and Samsung retain dominance of refrigeration appliances
Expanding presence of e-commerce
PROSPECTS AND OPPORTUNITIES
Slowing demand for refrigeration appliances following pandemic boom
Premium and niche areas to be developed by players to increase value
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home laundry appliances begins to lose growth momentum in 2021
Customisation and AI technology continue to penetrate home laundry appliances
Further penetration of e-commerce
PROSPECTS AND OPPORTUNITIES
Cooling down of home laundry appliances
Single-person households and pet care offer new growth engines
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 68 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion supports further dynamic growth of dishwashers
Intensifying competition between major manufacturers
Further penetration of e-commerce accelerated by pandemic
PROSPECTS AND OPPORTUNITIES
Growth momentum of dishwashers to gradually slow in line with greater time spent outside of the home
Smaller capacity dishwashers to suit single-person households
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2016-2021
Table 74 Sales of Dishwashers by Category: Value 2016-2021
Table 75 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 76 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 77 Sales of Dishwashers by Format: % Volume 2016-2021
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 79 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 80 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 81 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 82 Production of Dishwashers: Total Volume 2016-2021
Table 83 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Subdued demand for large cooking appliances
Haatz strengthens leadership due to dominance of cooker hoods
Dominant construction continues to lose ground to e-commerce
PROSPECTS AND OPPORTUNITIES
Mature large cooking appliances faces stagnating demand
Increasing concerns over indoor air quality
CATEGORY DATA
Table 87 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 91 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 92 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 95 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 96 NBO Company Shares of Ovens: % Volume 2017-2021
Table 97 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 100 NBO Company Shares of Cookers: % Volume 2017-2021
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 102 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing interest in multifunctional appliances slow demand for microwaves
Two giants retain their dominance in a consolidated competitive landscape
Offline specialists continue to dominate distribution of microwaves but e-commerce gains further share
PROSPECTS AND OPPORTUNITIES
Slow demand for microwaves over the forecast period
Small local players and private label to attract single-person households
CATEGORY DATA
Table 107 Sales of Microwaves by Category: Volume 2016-2021
Table 108 Sales of Microwaves by Category: Value 2016-2021
Table 109 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 110 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 112 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 113 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 114 Distribution of Microwaves by Format: % Volume 2016-2021
Table 115 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 116 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home-cooking trend drives further demand for food preparation appliances in 2021
Strong presence of multinational companies
Further penetration of e-commerce
PROSPECTS AND OPPORTUNITIES
Slowing demand for food preparation appliances due to high penetration rate
Further development of local players
CATEGORY DATA
Table 119 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 120 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home-cooking trend supports further demand for small cooking appliances in 2021
Two rice cooker manufacturers retain overall leadership of small cooking appliances
Electronics and appliance specialist retailers continues to lose share to e-commerce
PROSPECTS AND OPPORTUNITIES
Slowing demand for small cooking appliances as threat of pandemic wanes
Premiumisation and multifunctional small cooking appliances to drive growth
CATEGORY DATA
Table 130 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 131 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 134 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Robotic vacuum cleaners and stick vacuum cleaners drive growth in 2021
LG and Samsung sustain leading positions
Dominant electronics and appliance specialist retailers continues to lose share to e-commerce
PROSPECTS AND OPPORTUNITIES
Heightened hygiene awareness and demand for convenience to drive further growth
More affordable models to enter over the forecast period
CATEGORY DATA
Table 142 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 143 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Other oral care and other personal care appliances drive further growth in 2021
Strong presence of multinational companies
E-commerce continues to gain notable share from store-based specialist retailers
PROSPECTS AND OPPORTUNITIES
Slowing demand but personal care appliances still offers growth potential
Premiumisation and mass products to continue to compete in polarised landscape
CATEGORY DATA
Table 154 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 155 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 158 Sales of Body Shavers by Format: % Volume 2016-2021
Table 159 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 160 NBO Company Shares of Personal Care Appliances 2017-2021
Table 161 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong recovery of air treatment products in 2021 driven by hot and humid summer
Samsung Electronics to regain leadership of air treatment products in 2021
Dominant electronics and appliance specialist retailers continue to lose share to e-commerce
PROSPECTS AND OPPORTUNITIES
Improving indoor air quality and convenience to drive further growth of air treatment products
Small and medium size manufacturers will look to differentiate from mainstream players
CATEGORY DATA
Table 167 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 168 Sales of Air Treatment Products by Category: Value 2016-2021
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 174 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 175 Production of Air Conditioners: Total Volume 2016-2021
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026