Table of Content

Consumer Appliances in Singapore
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Demand for refrigeration appliances declines as COVID-19 creates pressures
Connectivity poised to become the next big thing in refrigeration appliances
LG maintains the leading position via a strong focus on innovation and marketing
RECOVERY AND OPPORTUNITIES
A strong recovery expected over the forecast period as delayed demand is realised
Built-in refrigeration appliances slated for slower recovery than freestanding options
Energy efficiency incentive schemes to support sales growth
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pressure on sales as COVID-19 undermines demand for home laundry appliances
Slowdown in residential construction impacts demand for home laundry appliances
Samsung maintains category leadership as it reinforces its online presence
RECOVERY AND OPPORTUNITIES
A slow and steady recovery slated for home laundry appliances
Freestanding home laundry appliances set to remain completely dominant
Energy and water efficiency to come to the fore as key demand factors
CATEGORY DATA
Table 56 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 57 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 61 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Negative sales growth is registered as the COVID-19 pandemic suppresses demand
Full-size dishwashers dominate sales as compact and table-top formats gain ground
Bosch maintains its leading position in dishwashers via high quality and innovation
RECOVERY AND OPPORTUNITIES
A full and brisk recovery expected to be seen in sales of dishwashers
Low penetration rate for dishwashers set to be a beneficial factor
Shift towards working and entertaining at home to benefit demand for dishwashers
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2015-2020
Table 72 Sales of Dishwashers by Category: Value 2015-2020
Table 73 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 74 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 75 Sales of Dishwashers by Format: % Volume 2015-2020
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 77 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 78 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 79 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 80 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 81 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Strong sales declines are seen as delays in housing projects undermine demand
New homeowners opt out of built-in kitchens, further undermining category sales
Bosch maintains its leading position despite registering strong sales declines
RECOVERY AND OPPORTUNITIES
A slow steady recovery expected for sales of large cooking appliances
Further sales declines slated for cookers, with the category set to continue struggling
Built-in hobs set to be one of the most dynamic large cooking appliances categories
CATEGORY DATA
Table 84 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 85 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 88 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 89 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 92 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 93 NBO Company Shares of Ovens: % Volume 2016-2020
Table 94 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 96 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 97 NBO Company Shares of Cookers: % Volume 2016-2020
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales of built-in microwaves fall sharply as far fewer new homes are built in 2020
Sales declines moderated by the widening offer of microwaves via online channels
The category leaders maintain their strong positions via marketing and innovation
RECOVERY AND OPPORTUNITIES
Strong sales recovery to be based on rising demand for freestanding microwaves
Concerns over limited space in compact new apartments to favour microwaves
Energy efficiency set to become a major battleground in microwaves
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2015-2020
Table 104 Sales of Microwaves by Category: Value 2015-2020
Table 105 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 106 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 107 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 108 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 109 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 110 Distribution of Microwaves by Format: % Volume 2015-2020
Table 111 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 112 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 113 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 114 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Food preparation appliances avoid sales declines as demand holds steady
Sales of slow juicers continue to decline as the appeal of these products wanes
Philips maintains its leading position due to its wide product portfolio
RECOVERY AND OPPORTUNITIES
Further sales declines ahead for food preparation appliances
The shift towards home-based lifestyles set to prove very positive for category sales
Multifunctional food preparation appliances set to come to the fore
CATEGORY DATA
Table 115 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 116 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 117 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 118 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 119 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 120 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 121 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 122 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 123 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 124 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Positive growth is registered in 2020 as shift towards at-home lifestyles spurs sales
Espresso coffee machines a big winner in 2020 as on-trade coffee comes home
Light fryers a big winner as health and wellness comes to the fore during COVID-19
RECOVERY AND OPPORTUNITIES
Further moderate positive sales growth expected over the forecast period
Light fryers coffee machine set to be the big winners during the forecast period
Multifunctional small cooking appliances likely to come to the fore
CATEGORY DATA
Table 126 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 127 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 128 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 129 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 130 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 131 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 132 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 133 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 134 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 135 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 136 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
A positive performance for vacuum cleaners as COVID-19 has a mixed impact
Robotic vacuum cleaners generates strong growth as consumers seek convenience
Philips and Dyson among the most dynamic players in standard vacuum cleaners
RECOVERY AND OPPORTUNITIES
Further positive growth ahead for vacuum cleaners as new models come to the fore
Greater focus on hygiene likely to be reflected in innovation in vacuum cleaners
Growth in robotic vacuum cleaners to be spurred by launch of affordable products
CATEGORY DATA
Table 138 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 139 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 140 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 141 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 142 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 143 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 144 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 145 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 146 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 147 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 148 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Positive growth registered in 2020 as social distancing pushes demand
Innovation from Dyson supports sales growth in hair care appliances
Foreo bets on innovation to support its leading position in electric facial cleansers
RECOVERY AND OPPORTUNITIES
Increasing focus on beauty and personal grooming set to spur sales growth
Body shavers set to benefit from the diminishing stigma surrounding male beauty
Innovation likely to be a major driver of category sales during the forecast period
CATEGORY DATA
Table 150 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 151 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 154 Sales of Body Shavers by Format: % Volume 2015-2020
Table 155 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 156 NBO Company Shares of Personal Care Appliances 2016-2020
Table 157 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 158 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for air conditioners declines as sales of cooling fans continue to rise
Air purifiers is the most dynamic category of air treatment products in 2020
Air conditioners struggles due to delays in the completion of housing projects
RECOVERY AND OPPORTUNITIES
Sales of air treatment products expected to rebound strongly, starting from 2021
Window air conditioners expected to continue declining towards vanishing point
Hygiene and energy efficiency to emerge as major themes in air treatment products
CATEGORY DATA
Table 163 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 164 Sales of Air Treatment Products by Category: Value 2015-2020
Table 165 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 166 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 167 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 168 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 169 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 170 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 171 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 172 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 173 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 174 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025