Table of Content

Consumer Appliances in Malaysia
Euromonitor International
November 2022

List Of Contents And Tables

CONSUMER APPLIANCES IN MALAYSIA
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall growth falls in 2022, driven by the decline of freestanding fridge freezers
Some signs of premiumisation in fridge freezers, while SAVE schemes offer rebates for energy-efficient purchases
Sharp maintains its overall lead, and e-commerce continues to rise
PROSPECTS AND OPPORTUNITIES
E-commerce to see further rises
Limited demand ahead for refrigeration appliances thanks to economic uncertainty, though at-home cooking trends will support sales
Most consumers to seek best-value options, with built-in formats and higher-end models restricted to Malaysia’s more affluent residents
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 39 Sales of Freezers by Format: % Volume 2017-2022
Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 52 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales fall following last year’s upgrade purchases while players focus on innovation
Automatic washer dryers is only product area to rise in 2022; top-loading formats prove more popular than front-loaders in automatic washing machines
Samsung maintains its overall lead in 2022, bolstered by innovation and consumer shift towards automatic formats
PROSPECTS AND OPPORTUNITIES
Slow and steady rises predicted for forecast period
Freestanding automatic washing machines to remain most popular option, while freestanding automatic washer dryers will lead growth
Cost-conscious consumers to continue to seek out price promotions and favourable deals
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 68 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
High-priced brands BSH and Electrolux continue maintain leadership in 2022, keeping dishwashers expensive, though the rise of e-commerce is supporting growth in pure cheaper, online brands
Sales still falling in 2022 thanks to sluggish recovery in construction and property markets
The need for dishwashers is still not fully accepted by local consumers
PROSPECTS AND OPPORTUNITIES
Freestanding dishwashers to drive overall volume growth
Innovative new products may help to generate greater interest in dishwashers
Slow growth in property to further undermine demand for built-in dishwashers
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2017-2022
Table 74 Sales of Dishwashers by Category: Value 2017-2022
Table 75 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 76 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 77 Sales of Dishwashers by Format: % Volume 2017-2022
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 79 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 80 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 81 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 82 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 83 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales slow slightly in 2022, remaining below pre-pandemic levels
Fiamma leads overall large cooking appliances, with Electrolux and Rinnai close competitors
Delays in construction and house moves contribute to slow recovery for built-in large cooking appliances, while freestanding formats rise faster
PROSPECTS AND OPPORTUNITIES
Built-in hobs and freestanding cooker hoods to remain popular combo choice
Forecast period to see gradual shift from freestanding formats to built-in options
Volume growth will be moderate thanks to persistent price sensitivity
CATEGORY DATA
Table 86 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 87 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 90 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 91 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 95 NBO Company Shares of Ovens: % Volume 2018-2022
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 99 NBO Company Shares of Cookers: % Volume 2018-2022
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 101 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales drop a little in 2022 following previous years’ solid growth
Low penetration of microwaves results from high price points and perception as being unnecessary, with light fryers proving a strong competitive threat
Multifunctionality in microwaves sees rising demand, while built-in formats continue to decline in 2022
PROSPECTS AND OPPORTUNITIES
Steady volume growth forecast for microwaves overall
E-commerce will gain further share
Innovation to be important with a focus on energy-efficiency and health-related functionality, though development within light fryers poses every-increasing threat to growth in microwaves
CATEGORY DATA
Table 106 Sales of Microwaves by Category: Volume 2017-2022
Table 107 Sales of Microwaves by Category: Value 2017-2022
Table 108 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 109 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 110 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 111 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 112 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 113 Distribution of Microwaves by Format: % Volume 2017-2022
Table 114 Production of Microwaves: Total Volume 2017-2022
Table 115 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 116 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight positive volume growth seen in 2022, with multifunctional, time-saving devices gaining ground though overall demand is low
Sales supported by at-home cooking trends and price sensitivity, and consumers continue shift away from slow juicers to centrifugal juicers
Philips, Panasonic and Pensonic lead overall food preparation appliances in 2022, while e-commerce continues to benefit from online shift
PROSPECTS AND OPPORTUNITIES
Home-cooking culture to support steady volume growth over forecast period
E-commerce will go from strength to strength, while health trends and influencers will improve dietary standards
E-commerce platforms to benefit from budget-consciousness
CATEGORY DATA
Table 119 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 120 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slow-but-steady growth for small cooking appliances in 2022, with health trends supporting progress in light fryers
Pod coffee machines and espresso coffee machines continue to fall, while filter coffee machines rises
Fragmented landscape led by Panasonic in 2022, followed by local player Pensonic
PROSPECTS AND OPPORTUNITIES
Demand to rise steadily, supported by home-cooking culture and hybrid work trend
Premiumisation will become more prevalent despite price sensitivity
Economic uncertainty to benefit small cooking appliances and prompt price wars
CATEGORY DATA
Table 130 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 131 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 134 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slowed but positive growth continues in 2022 as hygiene concerns remain paramount in wake of pandemic
PerySmith maintains overall leadership in 2022, followed by Electrolux and Philips
Consumers look for robotic cleaners during promotional sales
PROSPECTS AND OPPORTUNITIES
Hygiene concerns to support strong growth, led by robotic vacuum cleaners
Further focus on advanced hygiene functionality as vacuum cleaners faces outside threats
Retailers to increasingly adopt omnichannel approach
CATEGORY DATA
Table 142 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 143 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral B leads personal care appliances in 2022, benefiting from rising demand for oral care products, while sales in body shavers slow
Oral care appliances leads growth as consumers upgrade to electric toothbrushes, but electric facial cleansers suffers lack of interest and awareness
Hair care appliances sees further growth with Dyson rising rapidly
PROSPECTS AND OPPORTUNITIES
Robust demand to carry personal care appliances through the forecast period
Economic uncertainty may hamper growth as manual products offer cheaper alternatives, though will benefit e-commerce
E-commerce will continue to steal share from competing distribution channels
CATEGORY DATA
Table 154 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 155 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 158 Sales of Body Shavers by Format: % Volume 2017-2022
Table 159 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 160 NBO Company Shares of Personal Care Appliances 2018-2022
Table 161 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air purifiers see higher penetration despite cost, with smart technology boosting sales to affluent consumers
Growth remains positive but slowed for air conditioners in 2022
Government SAVE programmes encourage purchases in energy-efficient air conditioners with rebates for consumers
PROSPECTS AND OPPORTUNITIES
Air treatment products will see continued volume growth as players add more value and functionality to their offerings
Consumers to remain concerned with value and will seek to make savings where possible
Appliances and electronics specialists to maintain dominance despite persistent rise of e-commerce
CATEGORY DATA
Table 167 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 168 Sales of Air Treatment Products by Category: Value 2017-2022
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 174 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 175 Production of Air Conditioners: Total Volume 2017-2022
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027