Table of Content

Concentrates in Guatemala
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Convenience and Availability Remain Main Drivers for Mature Category
Powder Concentrates Appeal To Lower-income Consumers Due To Ease of Storage, Affordability and Healthy Innovation
Flavour Innovations in Concentrates Demanded by Consumers With Increasingly Sophisticated Tastes
Competitive Landscape
Productos Alimenticios Centroamericanos Maintains Lead Thanks To Consumer Loyalty To B&b
Newcomer Quala Sees Massive Growth Thanks To Popularity of Its Flavour Innovations
Toki Appeals To Price-sensitive Consumers With A Higher Dissolution Ratio for Traditional Grocery Retailers
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 2 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Executive Summary
Soft Drinks Continues To Enjoy Positive Growth, Thanks To Main Drivers of Affordability, Availability and Convenience
Consumers’ Demand for New Flavours and Healthier Options Driving Innovation Trends in Soft Drinks
Leading Players Benefit From Active Marketing and Strong Brand Awareness
Domestic Players and Private Label Gaining Share With Innovation and Investment
Stable Growth Expected To Continue, As Players Follow Trends and Meet Consumer Demands
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Definitions
Sources
Summary 2 Research Sources