Table of Content

Carbonates in Guatemala
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Ongoing Price Promotions and Traditional Consumer Popularity Keeps Growth Strong
Price Competition Strives To Help the Category Compete With Healthier Options
Trend for Low Sugar Options Is Not Impacting Volume Or Sales in Carbonates, Due To High Unit Prices for Healthy Premium Products
Competitive Landscape
Pepsicola and Coca-Cola Lead Thanks To Strong Marketing and Promotions Campaigns, Alongside Global Recognition
Coca-Cola Wins Brand Value Share in 2019 Thanks To Rebranding Into Spanish Language
Domestic Player La Fortuna Opens Local Factory, Offering A Wide Variety of Flavours at Low Prices
Category Data
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 5 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 6 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Executive Summary
Soft Drinks Continues To Enjoy Positive Growth, Thanks To Main Drivers of Affordability, Availability and Convenience
Consumers’ Demand for New Flavours and Healthier Options Driving Innovation Trends in Soft Drinks
Leading Players Benefit From Active Marketing and Strong Brand Awareness
Domestic Players and Private Label Gaining Share With Innovation and Investment
Stable Growth Expected To Continue, As Players Follow Trends and Meet Consumer Demands
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources