Table of Content

Away-From-Home Tissue and Hygiene in the US
Euromonitor International
March 2022

List Of Contents And Tables

AWAY-FROM-HOME TISSUE AND HYGIENE IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
AFH tissue (excluding wipers) posts partial, uneven recovery
AFH wipers merge efficacy and skin care
AFH adult incontinence sees softened momentum yet a diversifying landscape
PROSPECTS AND OPPORTUNITIES
Paper towels to lead long-term recovery, while paper tableware will lag
AFH sustainability to take on a more holistic and personalised shape
AFH adult incontinence will sustain growth amidst opposing forces
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN THE US
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2016-2021
Table 9 Infant Population 2016-2021
Table 10 Female Population by Age 2016-2021
Table 11 Total Population by Age 2016-2021
Table 12 Households 2016-2021
Table 13 Forecast Infant Population 2021-2026
Table 14 Forecast Female Population by Age 2021-2026
Table 15 Forecast Total Population by Age 2021-2026
Table 16 Forecast Households 2021-2026
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources