Table of Content

Womenswear in Norway
Euromonitor International
March 2022

List Of Contents And Tables

WOMENSWEAR IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong recovery for womenswear in 2021 as restrictions are relaxed
Casual trend remains relevant in 2021
E-commerce gains notable share, driven by younger tech-savvy and social media-focused consumers
PROSPECTS AND OPPORTUNITIES
Despite improving demand, value will remain weakened by sales promotions
E-commerce and social media to remain key influences on womenswear moving forward
Fast fashion to continue to lead competitive landscape, but Norwegian women increasingly attracted to niche brands
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2016-2021
Table 2 Sales of Womenswear by Category: Value 2016-2021
Table 3 Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 4 Sales of Womenswear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Womenswear: % Value 2017-2021
Table 6 LBN Brand Shares of Womenswear: % Value 2018-2021
Table 7 NBO Company Shares of Women’s Nightwear: % Value 2017-2021
Table 8 LBN Brand Shares of Women’s Nightwear: % Value 2018-2021
Table 9 NBO Company Shares of Women’s Outerwear: % Value 2017-2021
Table 10 LBN Brand Shares of Women’s Outerwear: % Value 2018-2021
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
Table 13 NBO Company Shares of Women’s Underwear: % Value 2017-2021
Table 14 LBN Brand Shares of Women’s Underwear: % Value 2018-2021
Table 15 Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 16 Forecast Sales of Womenswear by Category: Value 2021-2026
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
APPAREL AND FOOTWEAR IN NORWAY
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 20 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 25 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources