Table of Content


Surface Care in Pakistan
Euromonitor International
March 2022

List Of Contents And Tables

SURFACE CARE IN PAKISTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand rises as consumers continue to focus on cleanliness and hygiene in 2021
SC Johnson & Son continues to lead surface care in Pakistan during 2021
Value share of Dettol rises during 2021 due to consumer loyalty and wide availability
PROSPECTS AND OPPORTUNITIES
Consumers likely to shift to branded surface care during the forecast period
Multi-purpose cleaners likely to remain popular during the forecast period
Awareness of surface care set to rise in rural households during the forecast period
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2016-2021
Table 2 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Surface Care: % Value 2017-2021
Table 4 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 5 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
HOME CARE IN PAKISTAN
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Distribution of Home Care by Format: % Value 2016-2021
Table 13 Distribution of Home Care by Format and Category: % Value 2021
Table 14 Forecast Sales of Home Care by Category: Value 2021-2026
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources