Table of Content

Soft Drinks in Norway
Euromonitor International
December 2022

List Of Contents And Tables

SOFT DRINKS IN NORWAY
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Norway
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Resumption in cross-border trade and a shift towards convenience and the on-trade have a negative impact on off-trade volume sales of RTD coffee in 2022
Weak decline in unit prices amidst tax cuts on soft drinks and strong inflation
Continued shift to reduced sugar as consumers demand healthier products
PROSPECTS AND OPPORTUNITIES
Carbonates registers moderate forecast period contraction
Health and wellness continues driving growth in carbonates
Retail e-commerce continues to achieve rapid growth
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
JUICE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cross-border trade, international travel and a return to time spent outside the home stimulate sales in 2022
Juice unit prices largely unaffected by the abolition of soft drinks tax but rise due to inflation
Growing popularity of cranberry juice
PROSPECTS AND OPPORTUNITIES
Juice maintains its decline over the forecast period
Health, functionality and convenience key forecast period trends
Retail e-commerce enjoys sustained growth over the forecast period
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bottled water benefits from increased demand for convenience in 2022
Bottled water unit prices largely unaffected by the abolition of the soft drinks tax, although prices nevertheless rise due to inflation
Health and wellness and convenience drive bottled water consumption
PROSPECTS AND OPPORTUNITIES
Moderate off-trade volume growth of bottled water over the forecast period
Modest forecast period growth for the on-trade given that it had already reached near full recovery from the pandemic in 2022
Convenience, functional ingredients and sustainability remain key forecast period trends
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate growth for sports drinks in 2022
Tax cuts put downward pressure on the unit price of sports drinks although this is counterbalanced by strong inflation in 2022
Powerade and Yt Sportsdrikk retain their lead although competition intensifies with the entry of Vitamin Well and reduced calorie Powerade
PROSPECTS AND OPPORTUNITIES
Moderate growth sustained for sports drinks over the forecast period
Sports drinks faces increasing competition from energy drinks and functional bottled water
Retail e-commerce maintains solid growth over the forecast period
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wide consumer appeal ensures growth of energy drinks in 2022, despite pressure from the resumption of cross-border trade
New brands in energy drinks challenge established players
Tax cuts put downward pressure on unit prices while strong inflation acts as a counterbalance in 2022
PROSPECTS AND OPPORTUNITIES
Continued dynamic forecast period growth for energy drinks
Novelty and reduced sugar products drive the momentum of energy drinks
Retail e-commerce retains popularity, despite return to normality
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Negative pressure on concentrates from the restart of cross-border trade and people spending more time outside the home in 2022
Tax cuts puts downward pressure on the unit prices of concentrates while this is counterbalanced by strong inflation in 2022
Growing consumer shift to sugar free remains a key trend in 2022
PROSPECTS AND OPPORTUNITIES
Health trend and premiumisation restrain forecast period volume growth
Health and wellness trend continues to shape demand for concentrates
Liquid concentrates outperforms powder concentrates over the forecast period
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite resumption in cross-border trade, RTD tea registers modest growth thanks to growth in impulse purchases and the increasing popularity of kombucha
Tax cuts put downward pressure on unit prices of RTD tea although strong inflation counterbalances the effects somewhat in 2022
Kombucha continues to thrive and attracts a widening range of players
PROSPECTS AND OPPORTUNITIES
Moderate forecast period growth for RTD tea
Trendy flavours and health focus shape new product development
Modest forecast period growth of the on-trade after near full recovery for the channel in 2022
CATEGORY DATA
Table 116 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 117 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Resumption in cross-border trade and shift towards convenience and the on-trade have a negative impact on off-trade volume sales in 2022
Slight contraction in unit prices amidst tax cuts on soft drinks, despite strong inflation
Tine remains the leading player thanks to product diversification and inventive marketing
PROSPECTS AND OPPORTUNITIES
Moderate forecast period volume growth of RTD coffee
Growing popularity of RTD coffee with plant-based milk over the forecast period
Increasing competition from other energising drinks
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 130 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027