Table of Content

Personal Care Appliances in Hong Kong, China
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Electric Facial Cleansers Boosts Growth, But Consumers Still Demand More Features
Laser Hair Removal Is Increasingly Favoured, But Body Care Products Are Not Popular
Consumers Continue To Embrace Connected Personal Care Appliances
Competitive Landscape
Strength in Oral Care and Body Shavers Maintains Procter & Gamble’s Lead
Braun Gains Share With Aggressive Price Cuts
Multifunctional and More Advanced Personal Care Appliances Gain Popularity
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 2 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Body Shavers by Format: % Volume 2014-2019
Table 6 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 7 NBO Company Shares of Personal Care Appliances 2015-2019
Table 8 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Executive Summary
Continued Stable Growth, Supported by Replacement Sales
Demand for Multipurpose Appliances, But Commoditisation Seen in Some Categories
the Leaders Are Increasingly Challenged by Brands From China
Store-based Channels Dominate, But Internet Retailing Sees Rapid Growth
Continued Growth, Although Wide Variations in Performances
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 15 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 18 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 19 Sales of Consumer Appliances by Category: Value 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 26 Sales of Small Appliances by Category: Volume 2014-2019
Table 27 Sales of Small Appliances by Category: Value 2014-2019
Table 28 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 29 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 30 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 31 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 32 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 33 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 34 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 35 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources