Table of Content

Menswear in Norway
Euromonitor International
March 2022

List Of Contents And Tables

MENSWEAR IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong volume sales recovery as society reopens but value remains weakened by promotions
Casualisation of menswear continues but is adapting to include an elegant element
E-commerce continues to penetrate menswear
PROSPECTS AND OPPORTUNITIES
Stable demand but value will remain weakened by discounting, despite greater focus on functional clothing by men
Further share gain of menswear likely for e-commerce
Sportswear to gain in further popularity although low-cost brands will continue to lead
CATEGORY DATA
Table 1 Sales of Menswear by Category: Volume 2016-2021
Table 2 Sales of Menswear by Category: Value 2016-2021
Table 3 Sales of Menswear by Category: % Volume Growth 2016-2021
Table 4 Sales of Menswear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Menswear: % Value 2017-2021
Table 6 LBN Brand Shares of Menswear: % Value 2018-2021
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2017-2021
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
Table 13 NBO Company Shares of Men’s Underwear: % Value 2017-2021
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
Table 15 Forecast Sales of Menswear by Category: Volume 2021-2026
Table 16 Forecast Sales of Menswear by Category: Value 2021-2026
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
APPAREL AND FOOTWEAR IN NORWAY
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 20 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 25 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources