Table of Content

Jeans in Norway
Euromonitor International
March 2022

List Of Contents And Tables

JEANS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving demand for jeans but volume and value sales remain below pre-pandemic levels
Premium jeans only segment to fully recover in 2021
Casualisation and the search for comfort benefit looser-fitting jeans
PROSPECTS AND OPPORTUNITIES
Value sales will struggle to recover, while premium jeans will gain growth momentum
Further rise of e-commerce supports exposure of smaller brands
Further discounting to depress average unit price
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2016-2021
Table 2 Sales of Jeans by Category: Value 2016-2021
Table 3 Sales of Jeans by Category: % Volume Growth 2016-2021
Table 4 Sales of Jeans by Category: % Value Growth 2016-2021
Table 5 Sales of Men’s Jeans by Category: Volume 2016-2021
Table 6 Sales of Men’s Jeans by Category: Value 2016-2021
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
Table 9 Sales of Women’s Jeans by Category: Volume 2016-2021
Table 10 Sales of Women’s Jeans by Category: Value 2016-2021
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Jeans: % Value 2017-2021
Table 14 LBN Brand Shares of Jeans: % Value 2018-2021
Table 15 Forecast Sales of Jeans by Category: Volume 2021-2026
Table 16 Forecast Sales of Jeans by Category: Value 2021-2026
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026
APPAREL AND FOOTWEAR IN NORWAY
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 28 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 33 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources