Table of Content

Consumer Appliances in Hong Kong, China
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Continued Stable Growth, Supported by Replacement Sales
Demand for Multipurpose Appliances, But Commoditisation Seen in Some Categories
the Leaders Are Increasingly Challenged by Brands From China
Store-based Channels Dominate, But Internet Retailing Sees Rapid Growth
Continued Growth, Although Wide Variations in Performances
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Low Penetration As Consumers Perceive Dishwashers As Inefficient and Expensive
Rising Sales of Small Formats Boost Sales and Change the Share Split
Freestanding Widens the Gap From Built-in
Competitive Landscape
Siemens Holds A Strong Lead, Fuelled by Brand Confidence
Competitive Environment Becomes More Fragmented
Fisher & Paykel Moves To the Higher-end of the Market
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2014-2019
Table 36 Sales of Dishwashers by Category: Value 2014-2019
Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 44 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 45 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
Automatic Washer Dryers Increases Along With Wider Availability and Falling Prices
Automatic Washing Machines Remains Dominant
the Popularity of Dehumidifiers Leads To Decline for Automatic Dryers
Competitive Landscape
International Players Dominate With Good Quality and High Brand Recognition
Automatic Washing Machines Is Concentrated, Preventing New Entrants
Penetration of Connected Products Remains Low
Category Data
Table 48 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 49 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Induction Hobs Are Preferred Over Gas Due To Less Heat and Easy Cleaning
Players Focus on Increasing Sales Via the Construction Channel
Consumer Acceptance of Smart Products Remains Weak
Competitive Landscape
Mia Cucina Helps Hong Kong & China Gas Co Maintain Its Lead
Electrolux Leads Growth in Both Ovens and Built-in Hobs
Kitchenaid Launches A Luxury Range of Built-in Large Cooking Appliances
Category Data
Table 63 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 64 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 67 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 68 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 72 NBO Company Shares of Ovens: % Volume 2015-2019
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 76 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 77 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 78 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 79 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth for Built-in Microwaves As They Are Installed in New Developments
Consumers Move Away From Microwaves Due To Health Concerns
Higher-end Steam Products Are Favoured, Both Microwaves and Ovens
Competitive Landscape
International Players Continue To Dominate Due To Confidence in Their Brands
Low-priced Multipurpose Brands Are Favoured and Are Expected To See Growth
Competition in Built-in Microwaves Intensifies
Category Data
Table 81 Sales of Microwaves by Category: Volume 2014-2019
Table 82 Sales of Microwaves by Category: Value 2014-2019
Table 83 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 84 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 85 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 86 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 87 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 88 Distribution of Microwaves by Format: % Volume 2014-2019
Table 89 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 90 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 91 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 92 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Developers Boost the Share of Built-in Fridge-freezers
Sales of Single-purpose Appliances Such As Fridges and Freezers Fall Strongly
Increasing Commoditisation in Refrigeration Appliances
Competitive Landscape
Hitachi Maintains Its Lead in A Category Dominated by International Brands
Fisher & Paykel Concentrates on Profit Margins, at the Cost of Volume Sales
Property Developers Favour Siemens, Fuelling Sales of Its Built-in Fridge-freezers
Category Data
Table 93 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 94 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 95 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 96 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 97 Sales of Freezers by Format: % Volume 2014-2019
Table 98 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 99 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 100 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 101 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 102 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 103 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 104 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 105 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 106 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 107 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 108 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Air Purifiers Grows Strongly Due To Poor Air Quality
Split Air Conditioners Remains Dynamic Due To Premiumisation
Dehumidifiers Are Increasingly Demanded for Drying Laundry
Competitive Landscape
Panasonic Leads, But Xiaomi Sees Much Higher Growth
Connected and Smart Models Continue To Emerge in Air Treatment Products
Dyson Air Purifier/fan Developed To Meet Consumers’ Needs
Category Data
Table 113 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 114 Sales of Air Treatment Products by Category: Value 2014-2019
Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 116 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 117 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 118 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 119 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 120 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 121 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 122 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 123 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 124 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Very Strong Variations in Performances Within Food Preparation Appliances
Decline for Juice Extractors As Consumers Prefer Blenders
Food Processors and Table-top Mixers Favoured Mainly by Keen Cooks
Competitive Landscape
Major International Brands Dominate Food Preparation Appliances, Led by Philips
Brands From Mainland China Gain Popularity, With Braun Also Set To Increase
Growing Presence of Premium Kitchenware Brands Such As Kitchenaid
Category Data
Table 125 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 126 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 127 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 128 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 129 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 130 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 131 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 132 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 133 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 134 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 135 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Electric Facial Cleansers Boosts Growth, But Consumers Still Demand More Features
Laser Hair Removal Is Increasingly Favoured, But Body Care Products Are Not Popular
Consumers Continue To Embrace Connected Personal Care Appliances
Competitive Landscape
Strength in Oral Care and Body Shavers Maintains Procter & Gamble’s Lead
Braun Gains Share With Aggressive Price Cuts
Multifunctional and More Advanced Personal Care Appliances Gain Popularity
Category Data
Table 136 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 137 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 138 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 139 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 140 Sales of Body Shavers by Format: % Volume 2014-2019
Table 141 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 142 NBO Company Shares of Personal Care Appliances 2015-2019
Table 143 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 144 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 145 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 146 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 147 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 148 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Health Concerns Boost Sales of Electric Steamers
Consumers Move To "bean To Cup" Coffee Machines for Convenience and Taste
Both Multipurpose and Convenient Appliances Expected To See Growth
Competitive Landscape
De’longhi Narrows the Gap With Philips; Xiaomi Set To Continue Its Growth
More Functions and More Fashionable Designs Attract Attention
Category Data
Table 149 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 150 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 151 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 152 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 153 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 154 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 155 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 156 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 157 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 158 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 159 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 160 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Cylinder Vacuum Cleaners Turns To Decline, But Remains the Most Popular Format
Growth for Stick Vacuum Cleaners Due To Their Size and Convenience
Price Decreases Boost the Growth of Robotic Vacuum Cleaners
Competitive Landscape
Philips Remains the Leading Brand Due To Its Strong Image and Wide Product Range
Dyson Establishes An Image As A Lifestyle Brand
Xiaomi Robotic Vacuum Cleaners Drive Down Prices
Category Data
Table 161 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 162 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 163 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 164 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 165 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 166 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 167 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 168 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 169 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 170 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 171 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 172 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024