Table of Content

Apparel and Footwear in Colombia
Euromonitor International
March 2022

List Of Contents And Tables

APPAREL AND FOOTWEAR IN COLOMBIA
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy value growth in 2021
Potentially significant new player on the block
Womenswear becoming more inclusive
PROSPECTS AND OPPORTUNITIES
Healthy growth, but inflation dampens volume sales
E-commerce continues its upward trajectory
Sustainability increasingly to the fore
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2016-2021
Table 14 Sales of Womenswear by Category: Value 2016-2021
Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Womenswear: % Value 2017-2021
Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021
Table 19 NBO Company Shares of Women’s Nightwear: % Value 2017-2021
Table 20 LBN Brand Shares of Women’s Nightwear: % Value 2018-2021
Table 21 NBO Company Shares of Women’s Outerwear: % Value 2017-2021
Table 22 LBN Brand Shares of Women’s Outerwear: % Value 2018-2021
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
Table 25 NBO Company Shares of Women’s Underwear: % Value 2017-2021
Table 26 LBN Brand Shares of Women’s Underwear: % Value 2018-2021
Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
MENSWEAR IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong recovery as hybrid work options take hold
Local players have significant foothold
New store concept from Arturo Calle
PROSPECTS AND OPPORTUNITIES
Inflation dampens volume growth
E-commerce continues its upward trajectory
Sustainability increasingly to the fore
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2016-2021
Table 32 Sales of Menswear by Category: Value 2016-2021
Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021
Table 34 Sales of Menswear by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of Menswear: % Value 2017-2021
Table 36 LBN Brand Shares of Menswear: % Value 2018-2021
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2017-2021
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
Table 43 NBO Company Shares of Men’s Underwear: % Value 2017-2021
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026
Table 46 Forecast Sales of Menswear by Category: Value 2021-2026
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
CHILDRENSWEAR IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower growth than for womenswear and menswear
Omnichannel approach becoming more embedded
New trend of coordinated mother and daughter wear
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Customisation could be a key differentiator
Blurred lines between direct selling and online
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2016-2021
Table 50 Sales of Childrenswear by Category: Value 2016-2021
Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021
Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021
Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021
Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026
Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
SPORTSWEAR IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased popularity of casualwear also benefits sportswear
Sports footwear is more consolidated than other product areas
Performance apparel performs strongly, buoyed by increasing popularity of cycling
PROSPECTS AND OPPORTUNITIES
Sportswear star performer over forecast period
Other apparel players look to get in on the action
Decathlon has big expansion plans
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2016-2021
Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Sportswear: % Value 2017-2021
Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021
Table 63 Distribution of Sportswear by Format: % Value 2016-2021
Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
JEANS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Jeans least impacted by pandemic
Local standard jeans drive healthy value sales
Sustainability key driver of sales
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Men’s jeans outperforms women’s
Athleisure a threat to growth
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2016-2021
Table 67 Sales of Jeans by Category: Value 2016-2021
Table 68 Sales of Jeans by Category: % Volume Growth 2016-2021
Table 69 Sales of Jeans by Category: % Value Growth 2016-2021
Table 70 Sales of Men’s Jeans by Category: Volume 2016-2021
Table 71 Sales of Men’s Jeans by Category: Value 2016-2021
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
Table 74 Sales of Women’s Jeans by Category: Volume 2016-2021
Table 75 Sales of Women’s Jeans by Category: Value 2016-2021
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Jeans: % Value 2017-2021
Table 79 LBN Brand Shares of Jeans: % Value 2018-2021
Table 80 Forecast Sales of Jeans by Category: Volume 2021-2026
Table 81 Forecast Sales of Jeans by Category: Value 2021-2026
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026
HOSIERY IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society drives increased value sales
Crystal facing increased competition
Non-sheer hosiery registers higher growth.
PROSPECTS AND OPPORTUNITIES
Moderate value growth over forecast period
The shift in focus away from low-cost basic products is set to attract new players
Socks increasingly seen as way of expressing personality.
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2016-2021
Table 93 Sales of Hosiery by Category: Value 2016-2021
Table 94 Sales of Hosiery by Category: % Volume Growth 2016-2021
Table 95 Sales of Hosiery by Category: % Value Growth 2016-2021
Table 96 NBO Company Shares of Hosiery: % Value 2017-2021
Table 97 LBN Brand Shares of Hosiery: % Value 2018-2021
Table 98 Forecast Sales of Hosiery by Category: Volume 2021-2026
Table 99 Forecast Sales of Hosiery by Category: Value 2021-2026
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
APPAREL ACCESSORIES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Less demand for reusable face masks drives down value growth
Belts register highest value growth
Hats/caps account for most value sales
PROSPECTS AND OPPORTUNITIES
Negative outlook over forecast period
Ties to experience ongoing declines due to the decreasing importance of formalwear
Apparel accessories well suited to online space
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2016-2021
Table 103 Sales of Apparel Accessories by Category: Value 2016-2021
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
Table 106 NBO Company Shares of Apparel Accessories: % Value 2017-2021
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
FOOTWEAR IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy value increase, but hit by inflationary pressure
Domestic players gain value share
E-commerce continues its upward trajectory
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Leading children’s apparel brand Offcorss intends to increase its value share in children’s footwear
Skechers committed to gaining further foothold in Colombia
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2016-2021
Table 113 Sales of Footwear by Category: Value 2016-2021
Table 114 Sales of Footwear by Category: % Volume Growth 2016-2021
Table 115 Sales of Footwear by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Footwear: % Value 2017-2021
Table 117 LBN Brand Shares of Footwear: % Value 2018-2021
Table 118 Distribution of Footwear by Format: % Value 2016-2021
Table 119 Forecast Sales of Footwear by Category: Volume 2021-2026
Table 120 Forecast Sales of Footwear by Category: Value 2021-2026
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2021-2026