Table of Content

Soft Drinks in the Czech Republic
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Substantial Growth was Driven by Rising Disposal Incomes, An Increasing Demand for Premiumisation and A Rise in Busy, On-the-go Lifestyles
Premiumisation, Health and Wellness and the Rising Demand for Convenience Shapes the Soft Drinks Landscape
There Is Consolidation Amongst the Leading Players As Karlovarsk? Miner?ln? Vody Increases Its Lead
A Host of New Product Developments in 2019, Focused on Flavour Innovation and Premiumisation Aligned To Health and Wellness
Growth Over the Forecast Will Be Driven by Premiumisation, Warm Weather and Natural Ingredients
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in the Czech Republic
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Is Driven From the Positive Economic Landscape, Warm Weather and the Health and Wellness Trend
the Health and Wellness Trend Sees Consumers Migrate From Carbonates To Bottled Water, Boosting Values Sales
Premiumisation and Functional Bottled Water Will Strengthen Growth Over the Forecast Period
Competitive Landscape
Local Brands Dominate Bottled Water, With Higher Volume-sales Than International Players
Growing Competition in Flavoured Bottled Water As Players Bring New Flavours To the Landscape
On-trade Sales of Bottled Water Face Challenges, But Are Set To See Stable Growth Over the Forecast Period
Category Data
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Cola Carbonates Lead Sales, However Volume Growth Is Hindered by the Weather
the Rising Health and Wellness Trend Is A Threat To the Growth of Carbonates
As Promotions and Discounts Threaten Growth, Players Turn Their Attention To On-trade Sales
Competitive Landscape
the Consolidation of the Landscape Makes It Hard for Smaller Players To Break Through
Cola Carbonate Multinationals Focus on Sugar-free Ranges, Adding New Products To Their Line Ups
Premium Products Were Increasingly in Demand in 2019, While Private Label Lost Shares
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Liquid and Powder Concentrates Register Decline, With Liquid Performing Slightly Better, Being Perceived As Healthier
Players Respond To Consumer Demand for Premium Offerings, With Innovative Flavour Mixes and Healthier Positionings
the Improving Economic Situation Prevents Growth for Carbonates As An Increasing Number of Consumers Reach for Soft Drinks at Higher Unit Prices
Competitive Landscape
Domestic Players Kofola and Linea Nivnice Maintain Their Strong Positions in 2019, Benefiting From Well-established Soft Drinks
Private Label Lose Value Share Against the Threat of Premiumisation, and Consumers Reach for More Expensive Options
Players Compete Through Innovations and Promotions Focused on Health and Wellness
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Juice Continues To Enjoy High Levels of Growth, Benefiting From the Rise in Healthier Living
Juice Drinks (up To 24% Juice) Brings in the Most Significant Value Sales, Despite Having the Lowest Unit Price
Traditional Flavours Still Dominate, Although Players Are Becoming Increasingly Innovative
Competitive Landscape
Leading Competitors Focus on Health and Wellness Product Developments, To Maintain Their Leads
Private Label Continues To Lose Share As Consumer Opt for Established Juice Offerings
Players Respond To Consumers’ Increasingly Busy Lifestyles by Offering Various Packs and Sizes for Juice
Category Data
Table 84 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 85 Off-trade Sales of Juice by Category: Value 2014-2019
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 88 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 89 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 90 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 91 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 92 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 93 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 94 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 95 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 96 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 97 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 98 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Headlines
Prospects
Rtd Coffee Has A Small Consumer Base in the Czech Republic, With the High-price Point and Competition Swaying Consumers To Other Beverages
the Rise in Busy Lifestyles and the Demand for Convenience Positively Impacts Rtd Coffee
the Health and Wellness Trend Has Less Impact on Rtd Coffee, However, Players May Still Adapt
Competitive Landscape
Major Players Retain Their Lead in Rtd Coffee, Investing in Advertising and Promotions To Stay on Top
Innovations Are Low in 2019, However, Some Players Launch New Flavour Options To the Landscape
Tesco Is One of the Only Established Private Label Offerings, Competing in the Landscape With Low-unit Prices
Category Data
Table 99 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 100 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 101 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 102 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 103 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 105 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 106 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 107 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 108 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 109 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 110 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Headlines
Prospects
Rising Purchasing Power and Its Seasonality Drive Growth for Rtd Tea
Premiumisation and Alignment With Healthier Living Are Increasingly Crucial in Rtd Tea
Rtd Tea Should Focus on Improving Consumer Awareness To Boost Value and Volume Sales
Competitive Landscape
Karlovarsk? Miner?ln? Vody Significantly Boosts Its Share, Leading Rtd Tea in 2019 With the Acquisition of the PepsiCo Portfolio
Rtd Tea Is Relatively Competitive, With Both Multinationals and Domestic Players in the Landscape
There Is Fierce Competition From Other Soft Drinks and Rtd Tea Aligns To Consumer Demands To Compete
Category Data
Table 111 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 112 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 113 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 114 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 115 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 116 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 117 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 118 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 119 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 120 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Energy Drinks Maintains Its Vivid Growth in Both Volume and Value Sales, Giving the Best Performance in Soft Drinks in 2019
the Unit Price of Energy Drinks Increases As Consumers Reach for More Premium Offerings
Flavours and Formats Aligned To the Growing Health and Wellness Trend Benefit Value Sales of Energy Drinks
Competitive Landscape
Red Bull Ceska Republika Maintains Its Lead, But the Landscape Remains A Mixture of International and Domestic Players
Private Label Decreases Its Value Share With Rising Premiumisation, While Many Younger Consumers Prefer Branded Products
Rising Competition Drives Flavour Innovations, With Health and Wellness Launches Expected for the Forecast Period
Category Data
Table 124 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 125 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 126 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 127 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 128 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 129 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 130 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 131 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 132 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 133 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 134 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 135 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Sports Drinks Saw Positive Growth in 2019, But This was Limited Due To A Lack of Advertising and Innovation
Growth in Sports Drinks Will Come From the Health and Wellness Trend and the Positive Economic Outlook
Sports Drinks Is Threatened by Sports Nutrition and Functional Bottled Water
Competitive Landscape
As International Players Dominate, Domestic Players Remain Under-represented
Karlovarsk? Miner?ln? Vody Increases Its Share With Gatorade
Isostar Maintains Its Lead Through A Well-established Product and Active Promotion
Category Data
Table 136 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 137 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 138 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 139 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 140 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 142 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 143 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 144 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 145 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 146 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 147 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Prospects