Table of Content

Soft Drinks in Georgia
Euromonitor International
December 2022

List Of Contents And Tables

SOFT DRINKS IN GEORGIA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Carbonates volumes recover to pre-pandemic levels
Tourism and migrants boost sales of carbonates
Cola carbonates is dominant choice in carbonates
PROSPECTS AND OPPORTUNITIES
Return to normality will bolster demand for carbonates
Leading players to retain stronghold in carbonates
Price sensitivity and health will shape consumption patterns
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
JUICE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for juice strengthens as consumers seek healthier options post-pandemic
Price inflation causes sharp rise in juice prices
Local producers benefit as importers face difficulties
PROSPECTS AND OPPORTUNITIES
Health trend to boost juice appeal
Local producers to capitalise on strong position
Economic and geo-political conditions will lead to further economising
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Robust volume growth as demand rebounds post-pandemic
Coca-Cola Bottlers Georgia makes inroads into bottled water
IDS Borjomi faces sanctions amid war in Ukraine
PROSPECTS AND OPPORTUNITIES
Migrants may continue to provide additional growth factor
Locals opting for bottled water for health reasons
Competitive landscape to remain stable
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong recovery in sports drinks as active lifestyles are resumed
Restricted brand choice and availability limits growth prospects
Higher price of sports drinks is a purchasing barrier
PROSPECTS AND OPPORTUNITIES
Sports drinks to face solid growth as the niche develops
New brand launches and wider distribution to support development
Competition to intensify in the forthcoming period
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 76 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Energy drinks sees impressive volume growth
Price rises benefits local brands
Healthier energy drinks are emerging
PROSPECTS AND OPPORTUNITIES
Energy drinks growth fuelled by urbanisation and competitive strategies
Health consciousness is a potential barrier to uptake
Leading players to remain dominant with local brands benefitting from price sensitivity
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 88 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN GEORGIA
2022 DEVELOPMENTS
RTD TEA IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTD tea volume sales witness a notable recovery
Health is gaining importance in consumer’s psyche
Foreign brands retain leadership positions
PROSPECTS AND OPPORTUNITIES
RTD tea faces promising future
Consumer interest in RTD tea to accelerate in line with healthier living
RTD tea product innovation to support category growth
CATEGORY DATA
Table 99 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 100 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 101 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 102 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 104 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 105 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 106 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 107 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 108 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 109 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 110 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTD Coffee restricted by limited range and distribution
Growth picking up post-pandemic but on-trade hinders opportunities
Significant price growth hinders retail sales
PROSPECTS AND OPPORTUNITIES
Strong growth potential ahead for RTD coffee
Foreign players to lead category development
Competition from foodservice and other soft drinks to limit growth potential
CATEGORY DATA
Table 111 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 112 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 113 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 114 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 115 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 116 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 117 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 118 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 119 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 120 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 121 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 122 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027