Table of Content

Soft Drinks in Ecuador
Euromonitor International
January 2022

List Of Contents And Tables

SOFT DRINKS IN ECUADOR
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Returnable packaging plays a key role in 2021 as Ecuadorians are conscious of their environment
Fanta launches new campaign Locos de Colores during 2021
Tonic water/other bitters struggle during 2021 as the drink is associated with gin
PROSPECTS AND OPPORTUNITIES
Reformulation of carbonates is unpopular and expected to continue affecting non-cola carbonates during the forecast period
Impulse sales set to recover and remain important during the forecast period
On-trade recovery possible during the forecast period thanks to people returning to face-to-face working and studying
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2016-2021
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2016-2021
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2021-2026
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2021-2026
JUICE IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Independent small grocers see the largest rise in off-trade volume sales growth in 2021
Brands highlight vitamin content to attract consumers during 2021
Nestl? introduces smaller pack sizes in 2021 due to consumers’ price sensitivity
PROSPECTS AND OPPORTUNITIES
Return to face-to-face classes set to boost sales of single-serve juice during the forecast period
Parents increasingly concerned about the sugar content of juice, thus a shift to 100% juice is likely during the forecast period
Consumers’ price sensitivity likely to limit the recovery of more expensive juice during the forecast period
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 52 Off-trade Sales of Juice by Category: Value 2016-2021
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 57 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of bottled water hampered by consumers’ price sensitivity in 2021
Returnable glass bottles become more important as consumers are more price sensitive in 2021
Many companies bottle bulk water, but many are clandestine
PROSPECTS AND OPPORTUNITIES
Healthy living set to boost sales of bottled water in the forecast period
As restrictions ease the number of occasions for consumption of bottled water will also increase
Few new competitors expected to enter competitive landscape during the forecast period
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 64 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fewer restrictions assist in off-trade sales growth during 2021
New product development boost sales of sports drinks during 2021
Migration to modern channel reduces unit prices
PROSPECTS AND OPPORTUNITIES
People resuming out of home exercise routines set to boost sales during the forecast period
Affordable brands expected to perform well but limit growth of the unit price during the forecast period
Constant innovation likely to attract more consumers during the forecast period
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 76 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers returning to schools and work lead to rise in total sales during 2021
AJE Ecuador launches Vive100 Moringa successfully during 2021
Energy drinks with Guayusa increasingly launched in 2021 due to its natural energising abilities
PROSPECTS AND OPPORTUNITIES
Players expected to focus on health trends when innovating new products during the forecast period
Natural ingredients expected to assist energy drinks in remaining relevant during the forecast period
Easing of restrictions set to boost sales of off-trade and on-trade during the forecast period
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 88 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gradual return to pre-pandemic lifestyles harm off-trade sales of concentrates in 2021
Affordability of concentrates support sales in 2021
Reformulation of concentrates continues to be unpopular in 2021
PROSPECTS AND OPPORTUNITIES
Lifting of restrictions likely to lead to consumers migrating to ready to drink soft drinks during the forecast period
Health and wellness trend likely to hamper demand for concentrates during the forecast period
Reformulation set to restrict demand for concentrates during the forecast period
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 100 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021
Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 109 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 110 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 112 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Total sales partially rebound during 2021 thanks to impulse purchases restarting, while Fuze Tea remains the undisputed leader of RTD tea
Unit prices decline as more consumers buy RTD tea from supermarkets and hypermarkets in 2021
On-trade stores initiate new meal deals with Fuze Tea, boosting e-commerce sales in 2021
PROSPECTS AND OPPORTUNITIES
Slow recovery of RTD tea expected during the forecast period thanks to economic turmoil as a result of the pandemic
Reformulation set to continue impacting RTD tea negatively in the forecast period as consumers perceive the taste as being artificial
Lack of competition and innovation likely to limit growth of RTD tea during the forecast period
CATEGORY DATA
Table 113 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 114 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 115 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 116 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN ECUADOR
2021 DEVELOPMENTS