Table of Content

Soft Drinks in Croatia
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Despite Little Activity Or Innovation, All Soft Drinks Enjoy Value Growth in 2019
Soft Drinks Industry Set To Be Unsettled by Pending, So-called "sugar Tax"
Strongly Competitive Coca-Cola and Jamnica Maintain Their Leading Value Shares, With the Latter Player Performing Well Despite Concerns About Agrokor’s Collapse
Players Focus More on Promoting Existing Products Than on Product Innovation, But There Is An Opportunity To Attract Younger Consumers Eager for New Experiences
Despite Lack of Innovation, Threat of A "sugar Tax" and General Lack of Activity Soft Drinks Players Can Look To Improved Sales, Driven by Ongoing Price Promotions
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 14 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 15 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 16 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 17 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 21 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 23 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 24 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 25 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 26 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Public Scepticism About the Purpose of Bottled Water and Concern About Plastic Packaging Have Potential To Negatively Impact the Category
Increased Tourist Traffic Boosts Growth of Bottled Water, Especially During Summer
Carbonated Bottled Water More Highly Demanded, As When Solely Seeking Hydration Most Consumers Choose Tap Water Over Still Water
Competitive Landscape
in A Category Where Size Matters the Most, Jamnica Continues To Rule
Despite Low Price Remaining Important, Private Label and Economy Brands Fare Poorly
Players Are Testing Waters With New Functional/flavoured Waters But These Types of New Launches Are Not Expected To Significantly Impact the Category
Category Data
Table 27 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 28 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 29 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 30 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 32 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 33 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 36 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 38 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Carbonates Sees Little Innovation, Relying on Tried and True Formats and Flavours and Price Promotions To Generate More Demand
Players Anxiously Awaiting A Tax on Sugared Beverages That Could Have An Untimely and Potentially Detrimental Impact on Product Pricing
Branded Products With Economy Prices Always Attract Heavy Users, But Private Label Could Benefit More When the Sugar Tax Becomes Effective
Competitive Landscape
Coca-cola’s Lead Is So Well Established That Its Focus Is More on Maintaining Its Share Rather Than on Increasing It With Product Innovation
Kofola Aims To Succeed With Its Newly Acquired Brands, But As A Way To Go If It Hopes To Gain Significant Traction Against Coca-Cola
Players That Thrive on Local Patronage Account for A Significant Volume Share
Category Data
Table 39 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 40 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 41 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 42 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 43 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 44 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 45 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 46 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 47 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 48 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
No New Trends Or New Products Seen in 2019, As Value Growth of Liquid Concentrates Continues To Fall Behind That of Powder Formats
Liquid Concentrates Continue To See Declining Volume Sales As They Are No Longer Perceived As the Best Solution Despite Their Lower Cost
High Popularity and Long-time Habit of Consuming Cedevita Ensures That Powder Concentrates Will Perform As Well in Future As It Has in the Past
Competitive Landscape
Brand Name Helps Dona Napitci Remain at the Top, Despite Recent Financial Troubles
Atlantic Grupa’s Domination of Powder Concentrates Leaves the Competitive Landscape Less Than Dynamic
Small, Especially Local Players Introduce Interesting, Even Award-winning New Concentrates, But Struggle To Gain Higher Visibility
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 49 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 50 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 51 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 54 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 55 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 56 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 57 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 58 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 59 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 60 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 61 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 62 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 63 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 64 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales Pick Up for Juice in 2018-2019, But the Category Shows Weak Appeal
Pending Sugar Tax Could Negatively Impact Most Types of Juice
Time Saving Is the Main Growth Driver for Not-from-concentrate 100% Juice, As Both Consumers and On-trade Players Increasingly Choose To Squeeze Their Own Juice
Competitive Landscape
Stanic’s Reputation, Preferential Shelf Positioning and Strong Brand Loyalty Ensures That Its Leading Position Will Only Keep Growing
Among Other Players Competing As More Or Less Equals, Imported And/or Premium Brands Are Expected To Have the Brightest Prospects
Fructal Is Most Active With New Launches, Aiming Towards Premium
Category Data
Table 65 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 66 Off-trade Sales of Juice by Category: Value 2014-2019
Table 67 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 70 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 71 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 72 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 73 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 74 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 75 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 76 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Prospects
Entrenched Culture of Drinking Hot Coffee Impedes Rtd Coffee From Gaining Traction
Hot Coffee Taken on the Go From Forecourt Retailers Also Constrains the Growth
Introduction of Players’ Coffee Mixes in Rtd Format Generates Interest in A Landscape That Has Seen A Dearth of Product Innovation
Competitive Landscape
Multinationals Have Done Little To Generate Excitement Since Entering Rtd Coffee Over the Review Period, Allowing Vindija’s Brand To Maintain A High Volume Share
New Launches From Two New Players Blur the Line Between Dairy-based Drinks and Rtd Coffee
Cold Brew Trend in Foodservice Channel Becomes A Way for Coffee Companies To Boost Sales and Expand Into Soft Drinks During the Warm Season
Category Data
Table 77 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 78 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 79 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 80 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 81 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 82 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 83 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 84 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 85 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 86 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 87 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 88 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Headlines
Prospects
While Enjoying Moderate Growth, Rtd Tea Struggles To Develop A Strong Identity
Home-made Tea Is the Primary Threat, Although Rtd Tea Does Benefit From the Convenience Factor and Its Wide Availability
Lacking Novelties, Rtd Tea Sees Steady Flavour Extensions and A Focus on Herbal Products and Products With Less Sugar
Competitive Landscape
Jamnica Maintains Its Leading Position While Facing An Uncertain Future
Coca-Cola Beverages Turns Its Attention To Promoting Its Own Fuzetea Brand, Potentially Reducing Nestea’s High Visibility in Coca-Cola Pos Fridges
Despite Lack of Success With Its Carbonated Product, Rauch Keeps Innovating
Category Data
Table 89 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 90 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 91 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 92 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 93 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 94 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 95 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 96 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 97 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 98 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 99 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 100 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Sugar Tax and General Lobbying Against Energy Drinks Expected To Result in Slower Growth Over the Forecast Period
Study Strongly Indicates That Use of Energy Drinks As Mixers, Especially Among Adolescents, Is Driving the High Growth
Possible Ban on Sales of Energy Drinks To Adolescents Represents Another Potential Threat
Competitive Landscape
Red Bull Maintains Its Long-time Lead Despite Increasing Competition
Hell Energy and Monster Energy Successfully Competing With Red Bull on Price
Jamnica Aggressively Launches Its Own Sensation Energy Drink, But Quickly Reduces Its Selling Price To Competing With Similar Existing Brands
Category Data
Table 101 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 102 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 103 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 104 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 105 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 106 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 107 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 108 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 109 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 110 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 111 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 112 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Sports Drinks Generate Little Excitement, But Dedicated Users and Potentially Expanded Users Seeking To Lose Weight Point To Ongoing, Steady Growth
Sports Drinks Continue To Struggle To Successfully Distinguish Themselves As Better Alternatives To Cedevita and Other Products
High Level of Obese/overweight Consumers Seeking To Change Their Lifestyles Along With Higher Exposure To Non-isotonic Sports Drinks Expected To Boost Demand
Competitive Landscape
Vindija Maintains Its Leading Volume Share in A Consolidated Field, Despite Competition From Coca-cola’s Powerade
Despite Its Advantages Including Dedicated Fridges, Coca-Cola Is Losing Share To Other Players
Price Will Determine Future Position of Local Players
Category Data
Table 113 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 114 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 115 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 116 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 117 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 118 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 119 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 120 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 121 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 122 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 123 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 124 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024