Table of Content

Soft Drinks in Costa Rica
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lowers demand for personal presentations of carbonates in 2020 which were previously frequently bought on impulse
In Costa Rica, family presentations emerge as the winner in 2020
Healthier carbonates proposals continue to gain momentum in 2020 in line with the rising consumer awareness of personal health and wellbeing
RECOVERY AND OPPORTUNITIES
In the forecast period, more affordable family-pack presentations will continue to drive consumer interest
New growth opportunities for carbonates will present themselves in new distribution channels in the forecast period
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mandated closures of on-trade establishments and local schools in 2020 will have a negative impact on the sales of juice
In Costa Rica, functional proposals and larger family sizes attract the most consumer demand in 2020
Due to declining disposable incomes, more affordable value proposals drive growth in 2020
RECOVERY AND OPPORTUNITIES
Off-trade sales set to continue gaining momentum in the forecast period, driven by growing demand for natural and functional added value proposals
On-trade retailers may turn to preparing their own natural juices from fresh fruit and vegetables in an effort to stimulate recovery in the forecast period
Family pack sizes will continue to be in high demand, with offerings such as nectars expected to struggle to meet these new consumption patterns
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 54 Off-trade Sales of Juice by Category: Value 2015-2020
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 59 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Secure public water supply coupled with economic slowdown brought by COVID-19 lowers demand for bottled water in 2020
Closure of schools and loss of tourists furthers the negative impact on bottled water in 2020
Due to the unstable economic scenario in 2020, flavoured and functional bottled water experiences a loss in demand
RECOVERY AND OPPORTUNITIES
Consumers may become especially interested in flavoured and functional bottled water positioned as immunity boosters in 2021
Value for money proposals will continue to drive consumer demand in the forecast period
Anticipated innovation in terms of developing new segments expected to meet growing health and wellness trend
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 66 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Non-essential categorisation and limitations on gym activity lower demand for sports drinks in 2020
Sports drinks struggles to adapt to new stay-at-home normal
Virtually no new product development seen in 2020 as major players focus on other soft drinks
RECOVERY AND OPPORTUNITIES
In the forecast period recovery will be driven affordable value proposals, with more private label offerings expected
Value packs and multipacks will be used to entice consumers
Functional developments have strong opportunity for growth in the forecast period
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 78 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Contraction of consumer income coupled with the slowdown in previously hectic lifestyles lowers demand and consumption opportunities for energy drinks in 2020
Players turn to promotional campaigns to incentivise demand in 2020
Value for money positioning provides opportunities for mass-oriented brands
RECOVERY AND OPPORTUNITIES
As consumers resume busier lifestyles, demand will be driven by healthier offerings, with a particular focus on sugar contents expected in the forecast period
Natural ingredients and formulations present strong developmental opportunities
Millennial consumers will remain the key drivers, but efforts to incentivise higher per-capita consumption will expand the potential consumer base over the forecast period
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 90 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Concentrates thrive amidst the economic slowdown brought by COVID-19 in 2020
Tea based powder concentrates increase in popularity in 2020 due to healthy and more natural positioning
Private label gains momentum in 2020
RECOVERY AND OPPORTUNITIES
Concentrates will continue moderately growing in the forecast period, with sugar free claims expected to gain popularity
Innovation in terms of added value formulations is expected to reshape concentrates in the forecast period
Consumers’ positive response to value for money packaging will drive growth, supporting further development of private label
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 102 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
RTD tea faces increased competition from other soft drinks in 2020 that are better aligned to the stay-at-home normal by offering affordable family packaging sizes
Kombucha offers continue to increase in 2020 due to being more aligned to the growing health and wellness trend
Florida Bebidas continues to innovate to meet consumer demands
RECOVERY AND OPPORTUNITIES
Carbonated RTD tea and Kombucha may establish a presence in the forecast period
Players likely to focus on pricing strategies and increasing their multipack offerings to boost RTD tea’s value performance
Gradual recovery of international tourism will support the recovery of on-trade sales
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 118 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Border closures and the suspension of in-person school activity significantly drops demand for RTD coffee in 2020
RTD coffee struggles to adapt to new stay at home normal
Innovation remains low in 2020, especially as the category leader focus on other soft drinks categories
RECOVERY AND OPPORTUNITIES
The recovery of RTD coffee will be driven by more affordable proposals in the forecast period
Free-from dairy and sugar-free claims are expected to gain momentum by 2025
Players will turn to flavour innovations to incentivise sales
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 130 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025