Table of Content

RTD Tea in Costa Rica
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
RTD tea faces increased competition from other soft drinks in 2020 that are better aligned to the stay-at-home normal by offering affordable family packaging sizes
Kombucha offers continue to increase in 2020 due to being more aligned to the growing health and wellness trend
Florida Bebidas continues to innovate to meet consumer demands
RECOVERY AND OPPORTUNITIES
Carbonated RTD tea and Kombucha may establish a presence in the forecast period
Players likely to focus on pricing strategies and increasing their multipack offerings to boost RTD tea’s value performance
Gradual recovery of international tourism will support the recovery of on-trade sales
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources