Table of Content

Luxury Goods in Indonesia
Euromonitor International
December 2021

List Of Contents And Tables

LUXURY GOODS IN INDONESIA
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2016-2021
Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Experiential luxury hit particularly hard by the COVID-19 pandemic
Luxury travel faces another bleak year as the COVID-19 devastates the industry
Low demand for business travel remains a major factor in experiential luxury’s woes
PROSPECTS AND OPPORTUNITIES
Conservative spending and sombre mood to delay recovery of experiential luxury
Anticipated shifts in travel and tourism trends likely to influence experiential luxury
Shift to online channels shows a way to recovery for experiential luxury players
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2016-2021
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Experiential Luxury: % Value 2016-2020
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
LUXURY HOTELS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Control measures designed to curb the spread of COVID-19 hit luxury hotels hard
Luxury hoteliers respond to COVID-19 situation with generous discounts
Promotional campaigns seek to diversify guest profiles amidst plummeting demand
PROSPECTS AND OPPORTUNITIES
Return of international visitors to be crucial in supporting growth in luxury hotels
The development of MICE tourism set to be crucial to the recovery of luxury hotels
Greater focus on hygiene and cleanliness to emerge from the COVID-19 pandemic
CATEGORY DATA
Table 15 Sales in Luxury Hotels: Value 2016-2021
Table 16 Sales in Luxury Hotels: % Value Growth 2016-2021
Table 17 NBO Company Shares in Luxury Hotels: % Value 2016-2020
Table 18 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
Table 19 Forecast Sales in Luxury Hotels: Value 2021-2026
Table 20 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026
FINE WINES/CHAMPAGNE AND SPIRITS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Social distancing places pressure on sales of fine wines/champagne and spirits
Postponement of celebrations and social gatherings further undermines demand
The strong shift in category sales to e-commerce motivates regulatory action
PROSPECTS AND OPPORTUNITIES
Economic recovery and the rising popularity of alcoholic drinks to support demand
New World wines and local wine from Bali slated to emerge strongly
Japanese whisky poised to emerge strongly
CATEGORY DATA
Table 21 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
Table 22 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
Table 24 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
Table 25 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
Table 26 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026
PREMIUM AND LUXURY CARS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Boom in sales thanks to pent-up demand and LST scheme for automotive vehicles
Adoption of online channel strategies for both new and used cars
Driven by new product launches, BMW Group led sales during the first half of 2020
PROSPECTS AND OPPORTUNITIES
Supply and demand constraints expected to recover post-COVID-19
Reformation in tax structure for vehicles to drive the growth of electric/hybrid cars
Greater opportunities for growth in budding cities outside of capital
CATEGORY DATA
Table 28 Sales of Premium and Luxury Cars: Value 2016-2021
Table 29 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
Table 30 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
Table 31 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
Table 32 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
Table 33 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026
PERSONAL LUXURY IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales largely remain under pressure due to uncertain economic environment
Quarantine lockdown and social distancing place pressure on store-based sales
Major shift to online marketing as e-commerce finally emerges in some categories
PROSPECTS AND OPPORTUNITIES
Pace of economic recovery likely to determine the intensity of sales recovery
Pandora’s box of online sales is now well and truly open
Recovery of international travel set to support a return to positive sales growth
CATEGORY DATA
Table 34 Sales of Personal Luxury by Category: Value 2016-2021
Table 35 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 36 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 37 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 38 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 39 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 40 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
DESIGNER APPAREL AND FOOTWEAR (READY-TO-WEAR) IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Unavailability of store-based retailing during quarantine lockdown hits sales
Social distancing has a negative impact on designer apparel and footwear demand
Major shift towards online channels seen over the course of the year
PROSPECTS AND OPPORTUNITIES
Designer apparel and footwear brands likely to adjust their offer to the new reality
Shift towards online channels to be supported by emergence of new technologies
Return of fashion shows set to support recovery, even with social distancing applied
CATEGORY DATA
Table 41 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
Table 44 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
Table 45 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
Table 46 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026
LUXURY EYEWEAR IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Closure of retail stores a major factor influencing negative sales growth
Luxury sunglasses faces another bleak year as travel remains discouraged
Antifog lenses become a popular feature due to mandatory facemask wearing
PROSPECTS AND OPPORTUNITIES
A strong recovery expected for luxury eyewear as innovation comes to the fore
New technologies and services set to reduce reliance on in-store retailing sales
The return of international travel set to spur growth in luxury sunglasses
CATEGORY DATA
Table 48 Sales of Luxury Eyewear by Category: Value 2016-2021
Table 49 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
Table 51 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
Table 52 Distribution of Luxury Eyewear by Format: % Value 2016-2021
Table 53 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
Table 54 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026
LUXURY JEWELLERY IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Social distancing and travel restrictions take their toll on demand for luxury jewellery
Postponement of weddings and other gift-giving celebrations suppresses demand
Rising gold price and falling incomes suppress demand for luxury jewellery
PROSPECTS AND OPPORTUNITIES
Dampened prospects for luxury jewellery expected to lead to top retailers investing in experiential shopping improvements
The rising price of gold set to spur a shift towards luxury costume jewellery
Celebrity endorsements and social media influencers set to become crucial to luxury jewellery marketing
CATEGORY DATA
Table 55 Sales of Luxury Jewellery by Category: Value 2016-2021
Table 56 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
Table 58 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
Table 59 Distribution of Luxury Jewellery by Format: % Value 2016-2021
Table 60 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
Table 61 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026
LUXURY LEATHER GOODS IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins, aided by investment culture amongst younger consumers
Social distancing and closure of retail stores contribute to poor sales performance
The closure of Indonesia’s borders hits demand for luxury travel goods
PROSPECTS AND OPPORTUNITIES
A strong recovery expected for luxury leather goods as postponed demand is realised
Luxury bags and small leather goods set to face a slow recovery
The return of international travel set to spur growth in sales of luxury travel goods
CATEGORY DATA
Table 62 Sales of Luxury Leather Goods: Value 2016-2021
Table 63 Sales of Luxury Leather Goods: % Value Growth 2016-2021
Table 64 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
Table 65 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
Table 66 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
Table 67 Forecast Sales of Luxury Leather Goods: Value 2021-2026
Table 68 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026
LUXURY PORTABLE CONSUMER ELECTRONICS IN INDONESIA
2021 DEVELOPMENTS
Limited interest for luxury portable consumer electronics continues
Luxury wearables yet to enter Indonesia
Pandemic further kills category prospects through lack of travel opportunities
PROSPECTS AND OPPORTUNITIES
Luxury mobile phones set to remain negligible with same trends expected
Few available brands and rise of smartphone technology restricts opportunities for luxury mobile phones
CATEGORY DATA
Table 69 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
Table 70 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020
Table 72 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020
Table 73 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021
LUXURY TIMEPIECES IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Adverse, uncertain economic scenario continues to hamper category sales
Sales of luxury timepieces slump due to enforced closure of retail stores
Emergence of second-hand market puts pressure on sales of new items
PROSPECTS AND OPPORTUNITIES
A slow and muted recovery expected for luxury timepieces
Men’s luxury timepieces unlikely to lose its dominant status
Technology set to be employed to limit category’s reliance on in-store retailing sales
CATEGORY DATA
Table 74 Sales of Luxury Timepieces by Category: Value 2016-2021
Table 75 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
Table 76 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
Table 77 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
Table 78 Distribution of Luxury Timepieces by Format: % Value 2016-2021
Table 79 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
Table 80 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026
LUXURY WRITING INSTRUMENTS AND STATIONERY IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Non-necessity of items and diminished gifting opportunities sees slump in demand for luxury writing instruments and stationery
Absence of foreign tourists another negative factor suppressing demand
Shift towards e-commerce as category products lend themselves to online sales
PROSPECTS AND OPPORTUNITIES
A slow and difficult recovery expected for luxury writing instruments and stationery
The return of gifting opportunities likely to spur demand, with additional support from e-commerce channel
Re-emergence of international travel anticipated to be positive for category sales
CATEGORY DATA
Table 81 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 82 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 83 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 84 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 85 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 86 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 87 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
SUPER PREMIUM BEAUTY AND PERSONAL CARE IN INDONESIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand comes under pressure due to the reduced need for personal grooming
Substantial shift to e-commerce cannot prevent declining sales
Pressure on category sales motivates players to focus on key consumer groups
PROSPECTS AND OPPORTUNITIES
A positive performance expected for the forecast period
The greater focus on younger consumers set to spur growth
Skin care set to emerge as the driving category of super premium beauty and personal care
CATEGORY DATA
Table 88 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
Table 89 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
Table 91 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
Table 92 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
Table 93 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
Table 94 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026