Table of Content

Home Care in Mexico
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 1 Households 2015-2020
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2015-2020
Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
Table 4 NBO Company Shares of Home Care: % Value 2016-2020
Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 7 Distribution of Home Care by Format: % Value 2015-2020
Table 8 Distribution of Home Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Declines in usage of laundry care during the pandemic
Flat consumption of laundry aids
Disinfection the main theme in laundry care during the pandemic
RECOVERY AND OPPORTUNITIES
Consumption of laundry care to bounce back in 2021
Disinfection to remain a major claim
Discounting and promotions likely to encourage consumption
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2015-2020
Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 14 Sales of Laundry Aids by Category: Value 2015-2020
Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020
Table 19 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 20 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 21 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 22 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 23 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 25 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Strong growth for dishwashing due to home seclusion
A new style of advertising
Players continue to launch new products during the pandemic
RECOVERY AND OPPORTUNITIES
Lower but steady retail volume growth over the forecast period
Players to continue to focus on hygiene
Greater penetration for washing machines
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2015-2020
Table 29 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Dishwashing: % Value 2016-2020
Table 31 LBN Brand Shares of Dishwashing: % Value 2017-2020
Table 32 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers focus on household hygiene during the COVID-19 pandemic
Multi-purpose cleaners remain popular as household budgets are squeezed
Players stress the antibacterial properties of their brands
RECOVERY AND OPPORTUNITIES
Steady ongoing growth for surface care
A return to growth for specialist surface cleaners
Disinfectant claims set to feature more
CATEGORY DATA
Table 34 Sales of Surface Care by Category: Value 2015-2020
Table 35 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Surface Care: % Value 2016-2020
Table 39 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 42 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lower consumption growth for bleach during the pandemic
Players emphasise the importance of hygiene during the pandemic
Players remain active with new launches during the pandemic
RECOVERY AND OPPORTUNITIES
Low but steady growth in consumption going forward
Gel format will support growth
Manufacturers likely to continue to innovate
CATEGORY DATA
Table 44 Sales of Bleach: Value 2015-2020
Table 45 Sales of Bleach: % Value Growth 2015-2020
Table 46 NBO Company Shares of Bleach: % Value 2016-2020
Table 47 LBN Brand Shares of Bleach: % Value 2017-2020
Table 48 Forecast Sales of Bleach: Value 2020-2025
Table 49 Forecast Sales of Bleach: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Some consumers turn to alternative products to maintain toilet hygiene during the pandemic
Players continue to launch new products during the epidemic
Cloralex uses endorsements from doctors and institutions
RECOVERY AND OPPORTUNITIES
Steady growth going forward
Players to focus on disinfection
Toilet liquids/foam to become more important
CATEGORY DATA
Table 50 Sales of Toilet Care by Category: Value 2015-2020
Table 51 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 53 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 54 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers focus on hygiene rather than polishing during the pandemic
Home d?cor changes lead to a plethora of metal polish products on retailers’ shelves
Increasing competition from wipes
RECOVERY AND OPPORTUNITIES
Modest growth going forward
Marginal growth for shoe polish
More specialist products for specific surfaces likely to appear
CATEGORY DATA
Table 56 Sales of Polishes by Category: Value 2015-2020
Table 57 Sales of Polishes by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Polishes: % Value 2016-2020
Table 59 LBN Brand Shares of Polishes: % Value 2017-2020
Table 60 Forecast Sales of Polishes by Category: Value 2020-2025
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mexicans use more spray/aerosol air fresheners during the pandemic
More brands enter spray/aerosol air fresheners
Increasing number of smaller brands in spray/aerosol air fresheners
RECOVERY AND OPPORTUNITIES
Steady increase in consumption going forward
Spray/aerosol air fresheners set to remain the most popular option
Private label set to develop
CATEGORY DATA
Table 62 Sales of Air Care by Category: Value 2015-2020
Table 63 Sales of Air Care by Category: % Value Growth 2015-2020
Table 64 Sales of Air Care by Fragrance: Value Ranking 2018-2020
Table 65 NBO Company Shares of Air Care: % Value 2016-2020
Table 66 LBN Brand Shares of Air Care: % Value 2017-2020
Table 67 Forecast Sales of Air Care by Category: Value 2020-2025
Table 68 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lower consumption growth as some consumers focus more on hygiene during the pandemic
The trend towards natural ingredients is also evident in home insecticides
Raid launches home insecticide sheets
RECOVERY AND OPPORTUNITIES
Strong steady growth going forward
Spray/aerosol insecticides to remain by far the most popular option
Environmentally friendly products set to develop
CATEGORY DATA
Table 69 Sales of Home Insecticides by Category: Value 2015-2020
Table 70 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
Table 72 NBO Company Shares of Home Insecticides: % Value 2016-2020
Table 73 LBN Brand Shares of Home Insecticides: % Value 2017-2020
Table 74 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025