Table of Content

Concentrates in Turkey
Euromonitor International
December 2022

List Of Contents And Tables

CONCENTRATES IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Concentrates continue to drop in 2022, hampered by unhealthy image and price sensitivity among target consumer group
Concentrates dominated by private label and small domestic brands
Sales see faster growth in the on-trade in 2022
PROSPECTS AND OPPORTUNITIES
Concentrates unlikely to see positive growth
Average unit prices set to decline
On-trade sales to continue to benefit from return to pre-pandemic lifestyles
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 3 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
SOFT DRINKS IN TURKEY
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2017-2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Turkey
DISCLAIMER
SOURCES
Summary 2 Research Sources