Table of Content

Concentrates in Croatia
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
No New Trends Or New Products Seen in 2019, As Value Growth of Liquid Concentrates Continues To Fall Behind That of Powder Formats
Liquid Concentrates Continue To See Declining Volume Sales As They Are No Longer Perceived As the Best Solution Despite Their Lower Cost
High Popularity and Long-time Habit of Consuming Cedevita Ensures That Powder Concentrates Will Perform As Well in Future As It Has in the Past
Competitive Landscape
Brand Name Helps Dona Napitci Remain at the Top, Despite Recent Financial Troubles
Atlantic Grupa’s Domination of Powder Concentrates Leaves the Competitive Landscape Less Than Dynamic
Small, Especially Local Players Introduce Interesting, Even Award-winning New Concentrates, But Struggle To Gain Higher Visibility
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 2 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Executive Summary
Despite Little Activity Or Innovation, All Soft Drinks Enjoy Value Growth in 2019
Soft Drinks Industry Set To Be Unsettled by Pending, So-called "sugar Tax"
Strongly Competitive Coca-Cola and Jamnica Maintain Their Leading Value Shares, With the Latter Player Performing Well Despite Concerns About Agrokor’s Collapse
Players Focus More on Promoting Existing Products Than on Product Innovation, But There Is An Opportunity To Attract Younger Consumers Eager for New Experiences
Despite Lack of Innovation, Threat of A "sugar Tax" and General Lack of Activity Soft Drinks Players Can Look To Improved Sales, Driven by Ongoing Price Promotions
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 29 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 30 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 2 Research Sources