Table of Content

Concentrates in Bulgaria
Euromonitor International
December 2022

List Of Contents And Tables

CONCENTRATES IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unhealthy perceptions of concentrates continues to impact demand
Liquid concentrates outperforms powder concentrates thanks to innovation and premiumisation
Powder concentrates faced with the problem of category maturity and limited brand competition
PROSPECTS AND OPPORTUNITIES
Concentrates likely to see a further decline but low prices and customer loyalty could limit the impact
Organic and premium options likely to favour liquid concentrates over powder products
Competitive landscape likely to remain unchanged due to lack of growth potential
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 3 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
SOFT DRINKS IN BULGARIA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Bulgaria
DISCLAIMER
SOURCES
Summary 2 Research Sources