Table of Content

Toilet Care in Germany
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Home seclusion supports stable demand for toilet care in 2020
ITBs increasing in popularity while toilet liquids/foam remains popular due to greater affordability
Sustainability less relevant during COVID-19 for toilet care purposes
RECOVERY AND OPPORTUNITIES
Further time spent at home will ensure sustained growth for toilet care
Rim blocks an area for further innovation
Sustainability will be back on manufacturers’ agendas
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2015-2020
Table 2 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 4 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 5 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources