Table of Content

Tea in Romania
Euromonitor International
December 2022

List Of Contents And Tables

TEA IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value supported by price hikes, whilst volume falls into declines as tea is not a popular mass beverage in Romania
Health and wellness trends at the heart of activities in tea
Further developments in tea houses expected
PROSPECTS AND OPPORTUNITIES
Health and wellness trends will drive growth in tea – especially as it offers an affordable option for low-income consumers
Local players will continue to drive sales in fruit/herbal tea, with their e-commerce platforms also educating consumers
Ongoing expansion of modern retail and e-commerce will support overall sales
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2017-2022
Table 2 Retail Sales of Tea by Category: Value 2017-2022
Table 3 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 4 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 6 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 7 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 8 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
HOT DRINKS IN ROMANIA
EXECUTIVE SUMMARY
Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 13 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 14 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2017-2022
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources