Table of Content

Soft Drinks in the United Arab Emirates
Euromonitor International
December 2022

List Of Contents And Tables

SOFT DRINKS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in the United Arab Emirates
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
On-trade volume sales of carbonates experience solid growth in 2022
Innovation is main priority for leading players
Pepsi-Cola and The Coca-Cola Co retain dominance of carbonates
PROSPECTS AND OPPORTUNITIES
Innovation focus will continue to drive category forward
Supply chain issues and cost rationalisation are likely to be high on the agenda
Carbonates with healthier or sustainable positioning set to see increasing demand
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
JUICE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Expanding population, at-home occasions, and the rise of on-the-go consumption favour juice sales in 2022
Supply chain challenges hinder juice brands in 2022
Functionality continues to drive growth and innovation
PROSPECTS AND OPPORTUNITIES
Sustainability will be a key topic on the agenda moving forward
Vegetables, plants and other alternative ingredients to emerge in juice
Healthier variants and functionality will remain key for players over the forecast period
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Solid growth for bottled water despite rising cost of raw materials and inflationary pressures driving up off-trade costs
Bulk water most dynamic format, while greater mobility drives demand for smaller bottles due to return of on-the-go consumption
Retail e-commerce is on the rise with players? own platforms playing a major role
PROSPECTS AND OPPORTUNITIES
Emerging bottled water types to offer greater competition to other soft drinks
Sustainability practices will continue to be addressed by bottled water players
Price-conscious decisions will impact the future of bottled water
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade volume sales of sports drinks stabilise following 2021’s decline in line with greater resumption of activities
Rise of functional soft drinks presents stronger competition to sport drinks
Pepsi-Cola International maintains lead, while retail offline continues to dominate distribution
PROSPECTS AND OPPORTUNITIES
Sports drinks to continue catering for niche demand with innovative and natural ingredients likely to help support stable demand
Limited options for reduced sugar sports drinks can create opportunities
Alternative hydration solutions will continue to eat into sales of sports drinks
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 76 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return of on-the go sales and a young population support demand for energy drinks in 2022
Reduced sugar variants gain traction
Red Bull retains leadership amid intensifying competition
PROSPECTS AND OPPORTUNITIES
Functional and reduced sugar variants likely to enjoy further consumer interest
Players must weigh up innovation and cost rationalisation heading into 2023
Stable demand due to rising population and inbound visitor numbers
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 88 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for powder concentrates remains stable in 2022 as affordable option in face of inflationary pressures
Private label is gaining space on retailers’ shelves
Price advantage give concentrates a competitive edge
PROSPECTS AND OPPORTUNITIES
Health and wellness trend and functionality likely to be drivers of innovation in concentrates
Ramadan to remain peak demand period for concentrates
Pricing likely to be key factor driving demand
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 101 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade demand driven by return of on-the-go consumption occasions
Lipton retains lead, but innovative new players offer rising competition
High promotional activity in an attempt to retain consumers
PROSPECTS AND OPPORTUNITIES
Overall demand for healthier or functional products will ensure future demand for RTD tea
Growth potential for carbonated RTD tea and kombucha over forecast period
Sustainability and packaging will be other innovation drivers
CATEGORY DATA
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 115 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Greater return to normality and impulse-driven consumption drive up demand for RTD coffee in 2022
Local consumers seek on-the-go stimulant effect
Starbucks Frappuccino strengthens leadership despite new players entering
PROSPECTS AND OPPORTUNITIES
Positive outlook for RTD coffee in the United Arab Emirates
Competition likely to intensify over forecast period due to further growth potential
New product development will revolve around health and wellness in coming years
CATEGORY DATA
Table 127 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 128 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
ASIAN SPECIALITY DRINKS IN THE UNITED ARAB EMIRATES
2022 DEVELOPMENTS