Table of Content

Soft Drinks in Saudi Arabia
Euromonitor International
January 2022

List Of Contents And Tables

SOFT DRINKS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Saudi Arabia
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Coca Cola prioritises hygiene in 2021 introducing foil over lid cans
Dark stores emerge across Saudi Arabia in 2021, changing the grocery retail landscape
PepsiCo continues to dominate carbonates in 2021 through promotions and wide distribution
PROSPECTS AND OPPORTUNITIES
Consumer concerns regarding health and wellness likely to continue growing, while sugar tax impacts carbonates over the forecast period
New product launches and entrants expected during the forecast period
E-commerce likely to continue growing during the forecast period thanks to technological developments
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
JUICE IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Taxes continue to affect average unit price of juice resulting in brands innovating in 2021
Almarai leads juice, while dark stores change the distribution landscape in 2021
Hajj limited to nationals and residents only and returning students boost sales of juice in 2021
PROSPECTS AND OPPORTUNITIES
Health and wellness trend and rising unit prices set to boost value sales of juice during the forecast period
New product launches expected, while fresh fruit retail stores likely to continue competing with juice during the forecast period
E-commerce expected to increase volume share during the forecast period
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 52 Off-trade Sales of Juice by Category: Value 2016-2021
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 57 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of bottled water through e-commerce evolving, boosting share growth in 2021
Government approval of exports of bottled water boosts total value sales in bottled water in 2021
Dark stores emerge and Makkah Water Company, Bin Zomah Group Trading and Mfg?s leads bottled water in 2021
PROSPECTS AND OPPORTUNITIES
Consumers likely to switch to bottled water for health reasons during the forecast period
Bottled water sales set to increase during the forecast period, thanks to being an essential product, increased exports and a rise in e-commerce
First 100% renewable bottled water plant likely to lead to increased sales during the forecast period
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 64 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports drinks negatively affected in 2021, as consumers choose more affordable options with healthier profiles
Gatorade continues leading sports drinks in 2021 due to availability and promotions
Dark stores changes e-commerce landscape in Saudi Arabia during 2021
PROSPECTS AND OPPORTUNITIES
Government encourages sports participation, likely increasing demand for sports drinks during the forecast period
New sports drinks product launches and entrants expected during the forecast period
E-commerce set to evolve during the forecast period, while on-trade sales likely to continue declining
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 76 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
On-trade sales of energy drinks disappearing completely, while lower priced energy drinks gain popularity in 2021
Dark stores emerge but e-commerce of energy drinks remain negligible in 2021
The leading brand, Code Red, continues to gain value share in energy drinks during 2021
PROSPECTS AND OPPORTUNITIES
Players likely to innovate during the forecast period boosting sales despite ongoing challenges
RTD coffee expected to compete with energy drinks during the forecast period due to the perception of being healthier
Consumers likely to increasingly accept e-commerce sales of energy drinks during the forecast period
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 88 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for concentrates decrease during 2021, despite unit prices declining
Vimto’s value share increases in 2021 thanks to advertising and consumers’ brand loyalty and availability
Nescaf? launches new iced coffee powder concentrates during 2021
PROSPECTS AND OPPORTUNITIES
Consumers are expected to further monitor their consumption
Health concerns likely to result in new product development during the forecast period
Supermarkets and hypermarkets set to increase share during the forecast period thanks to discounts and promotions
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 101 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rise in average unit price due to taxes, fewer Hajj pilgrims and lack of availability through e-commerce results in decreased demand in 2021
E-commerce takes volume share from modern grocery retailers in 2021 due to its convenience and dark stores emerging
Lipton continues to lead RTD tea in 2021, benefiting from consumer loyalty, availability and discounts
PROSPECTS AND OPPORTUNITIES
Healthier alternatives expected to be launched during the forecast period thanks to rising health awareness
The future is bright for RTD, with plenty of opportunities for growth during the forecast period
E-commerce set to increase volume share during the forecast period
CATEGORY DATA
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 115 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Taxes affect average unit price, but value and volume sales continue increasing in 2021
Demand for RTD coffee continues rising as new players enter the competitive landscape in 2021
Starbucks continues to lead RTD coffee but loses value share in 2021
PROSPECTS AND OPPORTUNITIES
Growth set to slow in value terms during the forecast period as players are forced to meet rising production costs and taxes
New entrants will create competition resulting in innovation during the forecast period
Hot climate and the love of coffee to support demand for RTD coffee during the forecast period
CATEGORY DATA
Table 127 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 128 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026