Table of Content

Soft Drinks in Colombia
Euromonitor International
January 2022

List Of Contents And Tables

SOFT DRINKS IN COLOMBIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Colombia
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Adverse economic situation influences sales of carbonates as consumers economise
On-trade sales of non-cola carbonates rebound as efforts to boost demand pay off
The Coca-Cola Co maintains its strong leading position in carbonates
PROSPECTS AND OPPORTUNITIES
Health and wellness trend promises a make-or-break moment for carbonates brands
Innovation set to lead to a wider range of products and more variety for consumers
Return to widespread and frequent socialising to boost demand for premium mixers
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
JUICE IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong on-trade recovery and big shift to off-trade sales signal a good year for juice
The health and wellness trend proves very positive for sales of juice
Nectars prospers by striking a balance between high fruit content and low price
PROSPECTS AND OPPORTUNITIES
Emerging economic pressures have the potential to undermine demand for juice
E-commerce poised to emerge strongly as a distribution channel for juice
Fortified/functional products set to boom within the health and wellness paradigm
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 54 Off-trade Sales of Juice by Category: Value 2016-2021
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Only a partial recovery seen in bottled water as consumers look to other options
Sparkling flavoured bottled water emerges strongly despite its niche status
Demand for novel, value-added products continues to increase
PROSPECTS AND OPPORTUNITIES
E-commerce and sustainability set to become the defining trends for bottled water
The health and wellness trend very likely to support sales growth in bottled water
Flavoured bottled water slated to be among the best performers in bottled water
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A better performance for sports drinks in 2021 as exercise facilities reopen
Marketing campaigns are tied to training programmes for maximum results
Widening distribution raises the chances that private label sports drinks will be seen
PROSPECTS AND OPPORTUNITIES
Category players expected to turn to innovation to capture rising demand
The adverse and uncertain economic environment likely to place pressure on sales
Competition expected to come from other categories of soft drinks
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 78 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail sales continue to increase as sports drinks become more mainstream
More affordable brands among the major beneficiaries of the widening of demand
Postob?n maintains dominant category leadership via its brand Speed Max
PROSPECTS AND OPPORTUNITIES
The emergence of healthy options set to create new challenges and opportunities
Polarisation set to continue as consumers opt for either cheap or premium options
On-trade sales set to rebound, with retail growth set to rely on impulse sales
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 90 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Powder concentrates benefits from its value-for-money positioning
Innovation remains a key element of the marketing of concentrates
Economy-positioned brands
PROSPECTS AND OPPORTUNITIES
Health and wellness a potential focus for innovation during the forecast period
Liquid concentrates unlikely to register significant sales during the forecast period
On-trade sales set to remain marginal as the focus remains on value for money
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 103 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low consumer spending places pressure on sales of RTD tea
Innovation in RTD tea seeks to exploit the category’s relatively healthy image
Larger, more economical packs are launched in response to consumer demand
PROSPECTS AND OPPORTUNITIES
Innovation to support growth in RTD tea during the forecast period
On-the-go consumption expected to remain a major driver of RTD tea sales
Will kombucha-based RTD tea ever be able to make an impact in Colombia?
CATEGORY DATA
Table 116 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 117 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdowns hit sales of premium RTD coffee brands hard due to on-trade bias
On-the-go consumption remains dominant, presenting challenges during 2021
High unit prices and the available at the cheaper alternatives puts pressure on sales
PROSPECTS AND OPPORTUNITIES
An uncertain and challenging forecast period lies ahead for RTD coffee
International trends likely to determine the progression of RTD coffee to some extent
Starbucks unlikely to lose its status as Colombia’s dominant brand of RTD coffee
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 130 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
ASIAN SPECIALITY DRINKS IN COLOMBIA
2021 DEVELOPMENTS