Table of Content

Soft Drinks in Brazil
Euromonitor International
December 2022

List Of Contents And Tables

SOFT DRINKS IN BRAZIL
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Brazil
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
New flavours drive sales
World Cup drives growth for foodservice
Foodservice and rationality
PROSPECTS AND OPPORTUNITIES
Healthier products and better margins
The “complexfication” of consumer behaviour
Verticalisation for supply safety and competitiveness
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 41 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 42 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
JUICE IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Polarisation continues to shape juice
Juice drinks drives growth due to return to school, on-the-go consumption and inflation
Flavours define category innovation
PROSPECTS AND OPPORTUNITIES
Further innovation through diversification
Overall positive outlook for juice once consumers regain their confidence
The future of juice is staying healthy
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 58 Off-trade Sales of Juice by Category: Value 2017-2022
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 63 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Staying hydrated during a hot year with on-the-go bottled water
Opportunity for metal packaging
Weak performances for more premium bottled water variants due to ongoing price-sensitivity amongst Brazilians
PROSPECTS AND OPPORTUNITIES
Bulk water and water filters are disruptors in times of crisis
The need for wider distribution networks
Packaging bottlenecks and the need to balance sustainability with availability
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 70 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing beyond expectations: Hydration as a panacea
New consumption occasions for sports drinks
Proximity shopping vs atacarejos in 2022
PROSPECTS AND OPPORTUNITIES
Greater potential for expansion by widening appeal and positioning
Dominance of Gatorade unlikely to be challenged
Packaging availability needs to be balances with sustainability
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 82 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Energising a new generation
Further consumption occasions strengthen category’s performance
Economic disruption poses questions for energy drinks
PROSPECTS AND OPPORTUNITIES
Natural positioning could address health concerns associated with energy drinks
Health and wellness energy drinks offer more than a reduced sugar positioning
Producers will continue to target gamers and generation Z
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 94 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic crisis no longer seems as relevant for driving sales of concentrates
Innovation needed, to offer consumers excitement and health
Distribution is a key factor for success post-COVID-19
PROSPECTS AND OPPORTUNITIES
Further innovation needed in terms of diversification for a mature category
Expanding the consumer base: How to appeal to adults?
Health and wellness trend to influence new product development
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 107 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improving demand for RTD tea in line with greater mobility and impulse purchases
Flavour innovation needed to transcend polarising trends
Le?o J?nior strengthens its leadership of RTD tea
PROSPECTS AND OPPORTUNITIES
New formulations to attract new consumers
Strong performance of carbonated RTD tea to be driven by niche of kombucha
Distribution is a key success factor – expanding the consumer base through availability
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 121 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTD coffee loses out as the competition for shelf space intensifies in some channels
New players emerge with innovative propositions
PROSPECTS AND OPPORTUNITIES
Cultural preference for hot coffee will continue to limit interest in RTD coffee, despite more positive outlook
Increasing number of players expected to introduce health-oriented products
Disrupting the seasonality and distribution of RTD coffee
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 134 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027