Table of Content

Soft Drinks in Algeria
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Executive Summary
2019 Experienced Positive Growth in Soft Drinks, Attributed To the Development of Consumer Foodservice and the Increase of Modern Grocery Retailers
Health and Wellness, Affordability and Convenience Are Shaping the Soft Drink Landscape
the Soft Drinks Industry Remains Dominated by Domestic Players As Government Policies Impact Global Players
Players Respond To the Increase of Price-conscious Consumers With New Product Developments Focused on Affordability and Convenience
Growth Will Be Boosted by the Rise in Foodservice and Modern Grocery Retailers, However Maturity and Decreased Purchasing Power Are Threats
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Is Set To Continue As Consumers Mistrust Tap Water, and Rate Bottled Water for Its Health and Wellness Benefits
A Decrease in Disposable Income and the Growing Maturity of Bottled Water Threatens Future Growth
the Growing Health and Wellness Trend Boosts Water Consumption Amongst Algerians, in Turn Increasing Value Sales of Bottled Water
Competitive Landscape
Ibrahim & Fils Ifri Leads the Fragmented Landscape, Benefiting From Its Longstanding Presence and High Level of Consumer Loyalty
Local Players Dominate Sales Due To the Government’s Protectionist Policies and Consumer Loyalty
Competition Is High in Algeria, With Players Competing Through Pricing Strategies and New Product Developments
Category Data
Table 27 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 28 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 29 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 30 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 32 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 33 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 36 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 38 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Demographic Potential and the Development of Foodservice Will Boost Growth for Carbonates
Players Will Respond To the Increasing Demand for Healthier Options, Allowing Them To Stay Relevant in the Adapting Landscape
Growing Health Concerns and Deteriorating Economic Conditions Threaten Growth
Competitive Landscape
Due To State Laws and High Customs Duties, Carbonates Is Dominated by Domestic Players
As Coca-Cola Remains A Strong, Global Offering, Groupe Castel Algerie and Fruital Coca-Cola Retain Their Value Sale Leads
Local Players Lead Volume Sales As They Benefit From Well-established Offerings That Have Built Up High-levels of Consumer Loyalty
Category Data
Table 39 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 40 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 41 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 42 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 43 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 44 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 45 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 46 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Headlines
Prospects
New Product Developments, High Levels of Advertising and the Increasing Health and Wellness Trend Will All Boost Growth for Concentrates
Maturity and Competition From Other Soft Drinks Are Both Threats To Growth Over the Forecast Period
Concentrates Benefits From Consumers Becoming More Price-conscious As Products Are A Cheaper Alternative To Carbonates and Juice
Competitive Landscape
There Were No Changes in the Competitive Landscape As the Concentrates Landscape Remains Small, Appealing Mainly To Low-income Consumers
Promasidor Djazair Remains the Clear Leader With Popular Offering Amila Appealing To Health-conscious Consumers
Off-trade Channels Dominate Sales However the Development of Consumer Foodservice Will Boost Value Sales for On-trade Over the Forecast Period
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 55 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 56 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 57 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 58 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 60 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 61 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 62 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 63 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 64 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 65 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 66 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 67 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 68 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 69 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 70 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Urbanisation and the Increasing Population Will Be Factors That Encourage Growth Over the Forecast Period
Growth Will Slow Down Due To Maturity and Increasing Price-sensitivity
Juices Aligned To the Health and Wellness Trend Will Perform Well, With Consumers Reaching for Sugar-free and Fortified Options
Competitive Landscape
Juice Is Dominated by Local Players, Who Benefit From Government Policies and Consumer Loyalty
Nca Rouiba SpA Leads A Fragmented Landscape With Strong Distribution, Packaging and A Loyal Consumer Base That Appreciate the Long-standing Player
Healthy Competition Sees Players Frequently Responding With Innovations, Including Pack Designs
Category Data
Table 71 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 72 Off-trade Sales of Juice by Category: Value 2014-2019
Table 73 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 74 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 75 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 76 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 77 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 78 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 79 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 80 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 81 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 82 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Prospects
Prospects
Headlines
Prospects
Energy Drinks Records High Growth Levels With Lifestyle Changes, Demographics, Foodservice and Modern Grocery Retailers Supporting Further Development
Energy Drinks Face A Decrease in Value Sales As Unit Prices Increase
Health and Wellness Concerns Are A Potential Threat To Value Sales of Energy Drinks
Competitive Landscape
Red Bull Leads in 2019, However, Restriction To Imports Have Forced the Player To Raise Its Unit Prices
the Share of Domestic Players Is Set To Grow Further As They See Potential for Growth
New Product Developments Are Expected Over the Forecast Period, However, With A Target Audience of Younger Consumers, Price-point Will Remain Key
Category Data
Table 83 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 84 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 85 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 86 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 91 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 92 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 93 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 94 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Sport Drinks Remains Niche, With High Growth Attributed To Starting From A Low Base and the Rise in Healthier Lifestyles
Confusion Exists Between Sports Drinks and Energy Drinks As Players Do Not Invest in Educating Consumers on the Differences
Sporting Events and A Rise in Gyms Across the Country Will Boost Value and Volume Growth
Competitive Landscape
the Competitive Landscape Remains the Same As Established Soft Drinks Players See No Real Opportunity in the Landscape
Ibrahim & Fils Ifri Continues To Dominate Sports Drinks in Algeria, But It Threatened by Illegally Imported Options
Sports Drinks Are Only Available Off-trade, Which Reduces the Opportunity for Value Sales
Category Data
Table 95 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 96 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 97 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 98 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 99 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 100 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 101 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 102 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 103 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 104 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 105 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 106 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024