Table of Content

RTD Tea in Austria
Euromonitor International
May 2024

List Of Contents And Tables

RTD TEA IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising on-the-go sales and impulse purchases drive growth for RTD tea
New products and innovative flavour offerings support value growth
Rauch Fruchts?fte retains its leads; however, private label gains ground
PROSPECTS AND OPPORTUNITIES
Growth potential is high as consumers migrate to healthier drinks, such as RTD tea
Flavour and quality ingredients shape new product developments
Reduced sugar variants will remain low as consumers focus on added benefits
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 27 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 28 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 29 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 30 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 31 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Austria
DISCLAIMER
SOURCES
Summary 1 Research Sources