Table of Content

Polishes in Belgium
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Polishes not only does not benefit, but also sees less demand as COVID-19 lockdowns and social restrictions reduce the need for these products in 2020
Greater use of plastic and contemporary furniture and flooring design that reduces the need for polishes leads to further decline in demand in 2020
Trends towards casual dress in the workplace and fast fashion emphasis on replacing rather than maintaining shoes, demand for shoe polish continues to decline
RECOVERY AND OPPORTUNITIES
While overall demand will likely improve in 2021 when pre-COVID behavioural patterns resume, polishes overall is set to continue its decline in coming years
Demand for floor polish set to decrease as allergies and other sensitivities cause Belgian consumers to move away from carpet towards tiles and parquet flooring
Furniture polish is expected to see the greatest growth decline as the trend towards acquiring non-wood furnishings that require less maintenance strengthens
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2015-2020
Table 2 Sales of Polishes by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Polishes: % Value 2016-2020
Table 4 LBN Brand Shares of Polishes: % Value 2017-2020
Table 5 Forecast Sales of Polishes by Category: Value 2020-2025
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources