Table of Content

Home Insecticides in Belgium
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Warmer climate that attracts more insects and a general belief that home insecticides are essential ensure that demand remains high in 2020
To stem loss of ground to home insecticides perceived as better for health and the environment, makers of spray/aerosol insecticides launch greener, gentler brands
Home insecticides benefits from increased visibility in retailing and higher use of e-commerce during the pandemic
RECOVERY AND OPPORTUNITIES
As global warming creates new breeding ground for proliferating insect populations, demand for home insecticides is expected to intensify over the forecast period
With strong positions in rapidly growing electric insecticides and ever popular spray/aerosols, Vapona and Baygon are set to remain the leading brands
Product development expected to focus on products that are safer for health and the environment, but is set to lag behind others due to slower approval process
CATEGORY DATA
Table 1 Sales of Home Insecticides by Category: Value 2015-2020
Table 2 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
Table 4 NBO Company Shares of Home Insecticides: % Value 2016-2020
Table 5 LBN Brand Shares of Home Insecticides: % Value 2017-2020
Table 6 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 8 Households 2015-2020
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2015-2020
Table 10 Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home Care: % Value 2016-2020
Table 12 LBN Brand Shares of Home Care: % Value 2017-2020
Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 14 Distribution of Home Care by Format: % Value 2015-2020
Table 15 Distribution of Home Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Home Care by Category: Value 2020-2025
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources