Table of Content

Home Care in the United Kingdom
Euromonitor International
January 2022

List Of Contents And Tables

HOME CARE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal upturn in demand for laundry care in 2021
Increase in unit prices as global supply chain issues and rising costs of raw materials squeeze margins
Comfort rebrands its laundry care line to fit new sustainability standards
PROSPECTS AND OPPORTUNITIES
Detergent trends continue to show preference towards liquid formats
Greater consolidation of sustainability practices by laundry care manufacturers
Product development geared towards sanitisation
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021
Table 19 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 20 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 21 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 22 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 23 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 25 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Automatic dishwashing tablets is sole positive performer in 2021
Finish reduces plastic packaging to align with wider sustainable activities
Spar launches new home care range with hand dishwashing and dishwashing tablets
PROSPECTS AND OPPORTUNITIES
Further declines for dishwashing predicted over forecast period
Unit prices set to rise following pressure on supply chain activity
Possibility of greener ingredients in automatic dishwashing tablets
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2016-2021
Table 29 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 30 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 31 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 32 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal drop in demand for surface care but volume remains higher than pre-pandemic levels
Sustainability accreditation in wipes is favoured over price sensitivity for some brands
Neat range pushes sustainability efforts within surface care
PROSPECTS AND OPPORTUNITIES
Low declines for surface care in early forecast period but overall demand will remain high
Surface care packaging sets new standards on recyclability and closed loop supply chains
Greater differentiation in product formulations and targeted marketing in the future
CATEGORY DATA
Table 34 Sales of Surface Care by Category: Value 2016-2021
Table 35 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Surface Care: % Value 2017-2021
Table 39 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
Table 42 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Declines for bleach in 2021 following pandemic-induced surge in demand
Domestos remains leading brand, but private label increases penetration of bleach
Claims linked to use of bleach ingredients positively impact other categories
PROSPECTS AND OPPORTUNITIES
Further slow declines over the forecast period but bleach will remain relevant in UK households
Unit price of bleach likely to remain stagnant despite rising manufacturing costs and supply chain issues
Competitive environment in surface care likely to contribute to declining bleach sales
CATEGORY DATA
Table 44 Sales of Bleach: Value 2016-2021
Table 45 Sales of Bleach: % Value Growth 2016-2021
Table 46 NBO Company Shares of Bleach: % Value 2017-2021
Table 47 LBN Brand Shares of Bleach: % Value 2018-2021
Table 48 Forecast Sales of Bleach: Value 2021-2026
Table 49 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Toilet care sees diverging performance between rim blocks and toilet liquids
Domestos and Duck remain convincing leaders of toilet liquids/foams
Stagnant average unit price due to promotional offers and strengthening of private label
PROSPECTS AND OPPORTUNITIES
Increasingly busy consumers to value convenience
Lack of new entrants may consolidate brand rankings
Odour-neutralising likely to remain leading functionality claim for consumers of toilet care
CATEGORY DATA
Table 50 Sales of Toilet Care by Category: Value 2016-2021
Table 51 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 53 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 54 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Polishes remains on pre-pandemic declining trajectory
Limited channel distribution supresses potential sales for polishes
SC Johnson and Reckitt Benckiser retain overall dominance of polishes
PROSPECTS AND OPPORTUNITIES
Polishes likely to register further declines over the forecast period
Availability to continue to be limited to niche distribution channels
Weakening average unit price likely for polishes
CATEGORY DATA
Table 56 Sales of Polishes by Category: Value 2016-2021
Table 57 Sales of Polishes by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Polishes: % Value 2017-2021
Table 59 LBN Brand Shares of Polishes: % Value 2018-2021
Table 60 Forecast Sales of Polishes by Category: Value 2021-2026
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing home seclusion in early 2021 supports further demand for air care
Marginal upturn in demand for car air fresheners due to slow return to normality
Aerosol industry sees positive manufacturing performance in 2020/21
PROSPECTS AND OPPORTUNITIES
Stable demand for air care over the forecast period
Air care could see emerging competition from other industries
Brand consolidation expected to continue over forecast period
CATEGORY DATA
Table 62 Sales of Air Care by Category: Value 2016-2021
Table 63 Sales of Air Care by Category: % Value Growth 2016-2021
Table 64 Sales of Air Care by Fragrance: Value Ranking 2019-2021
Table 65 NBO Company Shares of Air Care: % Value 2017-2021
Table 66 LBN Brand Shares of Air Care: % Value 2018-2021
Table 67 Forecast Sales of Air Care by Category: Value 2021-2026
Table 68 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stable demand for home insecticides in 2021
Long spring and summer drive up usage of home insecticides
Increasing cleaning and sanitation challenge volume growth of electric insecticides and insecticide baits
PROSPECTS AND OPPORTUNITIES
Home insecticides to see little change in performance over the forecast period
Store-based retailing remains dominant in terms of distribution despite further penetration of e-commerce
Average unit price anticipated to stagnate over forecast period
CATEGORY DATA
Table 69 Sales of Home Insecticides by Category: Value 2016-2021
Table 70 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
Table 72 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 73 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 74 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026