Table of Content

Dishwashing in Belgium
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
During and after COVID-19 lockdown, dishwashing sales are positively impacted as consumers spend more time working, learning and eating meals at home in 2020
Consumers continue to move away from other automatic dishwashing formats towards tablets, and from hand dishwashing towards automatic dishwashing
Dishwashing manufacturers focus product innovation on sustainable, eco-friendly dishwashing products in 2020
RECOVERY AND OPPORTUNITIES
Growth is set to decline in 2021, but sales levels are set to be higher than they were prior to COVID-19 for a while due to increased time spent at home
Manufacturers to focus on sustainable gel detergent while consumers continue to turn from hand to automatic dishwashing as appliances become more affordable
Further innovation set to centre on adding value through higher cleaning and scrubbing efficiency, eco-soluble packaging and other sustainability measures
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2015-2020
Table 3 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 4 NBO Company Shares of Dishwashing: % Value 2016-2020
Table 5 LBN Brand Shares of Dishwashing: % Value 2017-2020
Table 6 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 8 Households 2015-2020
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2015-2020
Table 10 Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home Care: % Value 2016-2020
Table 12 LBN Brand Shares of Home Care: % Value 2017-2020
Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 14 Distribution of Home Care by Format: % Value 2015-2020
Table 15 Distribution of Home Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Home Care by Category: Value 2020-2025
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources