Table of Content

Baby Food in South Africa
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
The Competition Commission sets unit prices of essential food on a decline, to assist price sensitive consumers further affected by COVID-19
Large economy packs continue to prove popular for offering value for money, whilst families become smaller with fewer infants to feed
Leading players set trends with healthy, affordable, and convenient products
RECOVERY AND OPPORTUNITIES
Affordability is the number one driver for opportunities in baby food
Whilst still robust, milk formula faces slowing volume growth with a gradual return to breastfeeding
Health and wellness trends drive innovations in baby food
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025