Table of Content

Air Care in Germany
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Marginal benefit of home seclusion trend on air care sales in 2020
Big brands strengthen hold during pandemic
Car air fresheners experienced further declines in 2020
RECOVERY AND OPPORTUNITIES
Clean air at home will become increasingly relevant over forecast period
Clean air at home can open room for collaboration with appliance manufacturers
Premiumisation will drive growth in upcoming years
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2015-2020
Table 2 Sales of Air Care by Category: % Value Growth 2015-2020
Table 3 Sales of Air Care by Fragrance: Value Ranking 2018-2020
Table 4 NBO Company Shares of Air Care: % Value 2016-2020
Table 5 LBN Brand Shares of Air Care: % Value 2017-2020
Table 6 Forecast Sales of Air Care by Category: Value 2020-2025
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 8 Households 2015-2020
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2015-2020
Table 10 Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home Care: % Value 2016-2020
Table 12 LBN Brand Shares of Home Care: % Value 2017-2020
Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 14 Distribution of Home Care by Format: % Value 2015-2020
Table 15 Distribution of Home Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Home Care by Category: Value 2020-2025
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources