Table of Content

Sportswear in Italy
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
High profile collaborations offer faster growth opportunities for sportswear brands
Less formal social and work dress codes favour move to sportswear
Health kick grows potential consumer base for outdoor apparel and footwear
COMPETITIVE LANDSCAPE
Nike and adidas leverage global reputations and innovative and high-profile investments
Collaborations and innovative positioning boost VF Italia’s retail value share
Manufacturers and retailers use new concepts and monobrands to resist e-commerce
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2014-2019
Table 2 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sportswear: % Value 2015-2019
Table 4 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 5 Distribution of Sportswear by Format: % Value 2014-2019
Table 6 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Political and economic uncertainty undermines consumer confidence and hurts sales
Tendency to postpone purchases until sales periods dampens value sales potential
Leading apparel players use omnichannel and digitalisation strategies to gain edge
Millennials lead rush for convenience, wide offer and lower prices in e-commerce
Casualwear and sustainability offer growth opportunities in a sluggish industry
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 9 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 14 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources