Table of Content

Soup in Kenya
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Niche category resilient to effects of COVID-19
Improved recipes increase value sales of packaged soups
Unilever offers discounts in order to compete with Kraft Heinz
RECOVERY AND OPPORTUNITIES
Packaged soup sales limited to wealthier customers whilst unpackaged soup proves to be main competition
Multinational players will continue to dominate competitive landscape in soup
Health trends to shape the category in the coming years
CATEGORY DATA
Table 1 Sales of Soup by Category: Volume 2015-2020
Table 2 Sales of Soup by Category: Value 2015-2020
Table 3 Sales of Soup by Category: % Volume Growth 2015-2020
Table 4 Sales of Soup by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Soup: % Value 2016-2020
Table 6 LBN Brand Shares of Soup: % Value 2017-2020
Table 7 Distribution of Soup by Format: % Value 2015-2020
Table 8 Forecast Sales of Soup by Category: Volume 2020-2025
Table 9 Forecast Sales of Soup by Category: Value 2020-2025
Table 10 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Soup by Category: % Value Growth 2020-2025