Table of Content

Rice, Pasta and Noodles in Kenya
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Foodservice volume sales hit by COVID-19 outlet closures, but retail sales sustained by reliance on essential products
Indomie retains leadership in category thanks to strong advertising and marketing presence
Local players continue to focus on promotions and offers in order to attract consumers
RECOVERY AND OPPORTUNITIES
Bulk buying to increase as consumers seek value for money
Foodservice set to recover in the forecast period as the lingering effects of COVID-19 subside
Government involvement looks set to boost rice by setting up strategic food reserve fund
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 6 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 7 NBO Company Shares of Rice: % Value 2016-2020
Table 8 LBN Brand Shares of Rice: % Value 2017-2020
Table 9 NBO Company Shares of Pasta: % Value 2016-2020
Table 10 LBN Brand Shares of Pasta: % Value 2017-2020
Table 11 NBO Company Shares of Noodles: % Value 2016-2020
Table 12 LBN Brand Shares of Noodles: % Value 2017-2020
Table 13 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 14 Distribution of Rice by Format: % Value 2015-2020
Table 15 Distribution of Pasta by Format: % Value 2015-2020
Table 16 Distribution of Noodles by Format: % Value 2015-2020
Table 17 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025