Table of Content


Processed Meat and Seafood in Kenya
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Category restricted by COVID-19 outbreak as consumers focus on essential products in times of crisis
Main players continue to focus on price to attract consumers
Local players dominate in processed meat and seafood thanks to distribution networks
RECOVERY AND OPPORTUNITIES
Innovation in fresh meat poses a challenge to processed meat and seafood
Busy lifestyles and convenience trend to drive growth in the category
Growth constrained by health awareness in Kenya
CATEGORY DATA
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025