Table of Content

Processed Fruit and Vegetables in Kenya
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Category expected to suffer from reduced demand during COVID-19 crisis as consumers focus on essential buying
Demand remains low as processed fruit and vegetables are perceived as less healthy
International brands penetrate category even though distribution favours local players
RECOVERY AND OPPORTUNITIES
Fresh produce will continue to constrain growth of processed fruit and vegetables
Brands set to reach out to customers with lower incomes
Government to back development of sustainable food sources
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 6 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 7 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 8 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025