Table of Content

Menswear in Germany
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Men’s athleisure is intensifying
Menswear set to grow over the forecast period
Personal branding through fashion differentiation
COMPETITIVE LANDSCAPE
H&M continues to lead among men’s choices
Brand concentration reaches its highest level
Men prefer items with higher unit prices
CATEGORY DATA
Table 1 Sales of Menswear by Category: Volume 2014-2019
Table 2 Sales of Menswear by Category: Value 2014-2019
Table 3 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Menswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Menswear: % Value 2015-2019
Table 6 LBN Brand Shares of Menswear: % Value 2016-2019
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 15 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Menswear by Category: Value 2019-2024
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Apparel and footwear records growth through higher demand
Price competition leads to widely decreasing unit prices
Brand share concentration increases among the top players
E-commerce grows at a slightly slower pace
Increasing unit prices will drive value growth later in the forecast period
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources