Table of Content

Luxury Goods in Argentina
Euromonitor International
December 2021

List Of Contents And Tables

LUXURY GOODS IN ARGENTINA
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2016-2021
Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Experiential luxury could benefit from governmental tourism reactivation programme
Easing of sanitary restrictions reactivates experiential luxury
Multinationals dominate luxury hotels space
PROSPECTS AND OPPORTUNITIES
Slow recovery expected as tourism impacted by COVID-19
Quality services and sanitary protocols are expected to attract consumers
Convenience will remain at the top of consumers’ minds
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2016-2021
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Experiential Luxury: % Value 2016-2020
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
LUXURY HOTELS IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Luxury hotels leverage on their fine cuisine and cocktail bars to reactivate sales
Accor bets on Argentina as part of its global expansion despite COVID-19
Companies attract consumers with offers of good gastronomy, luxury facilities and top quality services for the winter break
PROSPECTS AND OPPORTUNITIES
New luxury hotels with international standards
Sanitary protocols will remain key to attracting consumers
Governmental support to reactivate domestic demand
CATEGORY DATA
Table 15 Sales in Luxury Hotels: Value 2016-2021
Table 16 Sales in Luxury Hotels: % Value Growth 2016-2021
Table 17 NBO Company Shares in Luxury Hotels: % Value 2016-2020
Table 18 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
Table 19 Forecast Sales in Luxury Hotels: Value 2021-2026
Table 20 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026
FINE WINES/CHAMPAGNE AND SPIRITS IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Daily at-home alcohol consumption quadruples amongst millennials
Premium products benefit from indulgence due to home seclusion, as well as digitalisation
The category is boosted by the resurgence of whiskey
PROSPECTS AND OPPORTUNITIES
Fine Argentinian wines will continue to benefit from growing local awareness
E-commerce set to record further growth thanks to its convenience, safety and price
Sales will accelerate as long as sanitary restrictions continue to be lifted
CATEGORY DATA
Table 21 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
Table 22 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
Table 24 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
Table 25 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
Table 26 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026
PREMIUM AND LUXURY CARS IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improved performance but still below 2019 levels
Government raises tax on luxury cars in Argentina
Mercedes, BMW and Audi as the top performing luxury cars in 2021
PROSPECTS AND OPPORTUNITIES
Governmental taxes threaten to limit industry recovery pace
First luxury dealership in a shopping mall and development of electric cars
BMW Group reopens a premium luxury dealership and promises immediate delivery
CATEGORY DATA
Table 28 Sales of Premium and Luxury Cars: Value 2016-2021
Table 29 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
Table 30 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
Table 31 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
Table 32 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
Table 33 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026
PERSONAL LUXURY IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of mobility restrictions and increased socialising boost personal luxury
Sales benefit from the reopening of stores as products’ sensory aspects seal deals
Personal indulgence remains a key driver in 2021
PROSPECTS AND OPPORTUNITIES
New concept shopping mall will open in 2023
Sustainability has accelerated, boosted by top players’ commitment
Online purchases continue to be an important part of personal luxury
CATEGORY DATA
Table 34 Sales of Personal Luxury by Category: Value 2016-2021
Table 35 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 36 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 37 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 38 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 39 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 40 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
DESIGNER APPAREL AND FOOTWEAR (READY-TO-WEAR) IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports inspired apparel continues to lead growth
Consumers increase demand for authentic and comfortable footwear in 2021
Local brands also turn to e-commerce and promotions to reactivate sales
PROSPECTS AND OPPORTUNITIES
E-commerce will remain relevant for new products, styles and trends
Apparel and footwear unit prices increase in 2021
Return of international travel could challenge growth
CATEGORY DATA
Table 41 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
Table 44 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
Table 45 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
Table 46 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026
LUXURY EYEWEAR IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales benefit from optical stores being classed as essential, as well as the easing of restrictions and increased mobility
Sustainable offer will keep expanding along with greater consumer awareness
Luxottica continues to lead luxury eyewear with its wide range of prestigious brands
PROSPECTS AND OPPORTUNITIES
In-store advice will remain crucial for the recovery of luxury eyewear
E-commerce is expected to continue gaining ground within luxury eyewear
Illegal market remains a threat to the category’s development
CATEGORY DATA
Table 48 Sales of Luxury Eyewear by Category: Value 2016-2021
Table 49 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
Table 51 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
Table 52 Distribution of Luxury Eyewear by Format: % Value 2016-2021
Table 53 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
Table 54 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026
LUXURY JEWELLERY IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite the economic impact, jewellery starts to recover with the return of social occasions
Gold market has skyrocketed due to the pandemic
Pandora continues to lead luxury jewellery, following rapid expansion
PROSPECTS AND OPPORTUNITIES
Growth of online auctions could impact future category growth
Smaller jewellery and watch specialist retailers remain key for international brands’ presence in Argentina
Experience is the new luxury
CATEGORY DATA
Table 55 Sales of Luxury Jewellery by Category: Value 2016-2021
Table 56 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
Table 58 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
Table 59 Distribution of Luxury Jewellery by Format: % Value 2016-2021
Table 60 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
Table 61 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026
LUXURY LEATHER GOODS IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Social reactivation benefits luxury leather goods’ performance
Small handbags are the new fad of designers and fashionistas
Louis Vuitton maintains its clear lead in 2021
PROSPECTS AND OPPORTUNITIES
Seasonal sales are the main incentive to activate sales
Local leather goods set to outperform their international counterparts
Demand for sustainable materials could impact future sales
CATEGORY DATA
Table 62 Sales of Luxury Leather Goods: Value 2016-2021
Table 63 Sales of Luxury Leather Goods: % Value Growth 2016-2021
Table 64 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
Table 65 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
Table 66 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
Table 67 Forecast Sales of Luxury Leather Goods: Value 2021-2026
Table 68 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026
LUXURY TIMEPIECES IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Local consumers fulfil their pleasure and experience needs
Omnichannel strategies have been key for successful recovery
Consumer base increases thanks to the expansion of e-commerce
PROSPECTS AND OPPORTUNITIES
Growth of second-hand items bought via auctions as long-term investments
Luxury timepieces as status symbols
Rolex’s sustainable commitment
CATEGORY DATA
Table 69 Sales of Luxury Timepieces by Category: Value 2016-2021
Table 70 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
Table 72 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
Table 73 Distribution of Luxury Timepieces by Format: % Value 2016-2021
Table 74 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
Table 75 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026
LUXURY WRITING INSTRUMENTS AND STATIONERY IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fast recovery with the return of store-based sales and easing restrictions in 2021
Customisation and limited editions appeal to consumers
Logistics and macroeconomic issues could impact business
PROSPECTS AND OPPORTUNITIES
E-commerce expected to continue to gain space
Focusing on the high-income elite could benefit category sales
Digitalisation impacts demand for luxury writing instruments
CATEGORY DATA
Table 76 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 77 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 78 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 79 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 80 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 81 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 82 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
SUPER PREMIUM BEAUTY AND PERSONAL CARE IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category leaders invest in AI to improve their online consumer experience
Skin care records double-digit growth as consumers adopt more extensive routines
Discretionary beauty products recover with the return of social occasions
PROSPECTS AND OPPORTUNITIES
The importance of digital engagement will continue over the forecast period
Social shopping, an engaging experience, continues to grow
Holistic beauty set to see growing interest over the forecast period
CATEGORY DATA
Table 83 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
Table 84 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 85 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
Table 86 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
Table 87 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
Table 88 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
Table 89 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026