Table of Content

Ice Cream and Frozen Desserts in Kenya
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 will reduce ice cream retail volume sales, as impulse purchases decline
Manufacturers will focus on flavour innovation and offer a wider range of pack sizes in 2020
Local brands will be under pressure from international manufacturers in 2020, though Glacier Products will still lead
RECOVERY AND OPPORTUNITIES
Supermarkets will remain the most popular method of distribution into the forecast period
Ice cream is likely to witness increasing segmentation into the forecast period
Informal producers will take growing retail volume share into the forecast period
CATEGORY DATA
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 7 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 8 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 10 Distribution of Ice Cream by Format: % Value 2015-2020
Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025