Table of Content

Hot Drinks in Hungary
Euromonitor International
January 2022

List Of Contents And Tables

HOT DRINKS IN HUNGARY
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
The ongoing presence of COVID-19 in the country in 2021 enables coffee to maintain record growth in retail sales
Fresh coffee beans and fresh ground coffee pods benefit from the pandemic
Low quality coffee unable to rebound despite economic fallout from the pandemic
PROSPECTS AND OPPORTUNITIES
Trends augmented throughout COVID-19 persist over the forecast period
Limited impact of the health trend in coffee over the forecast period
Convenience a driving trend for the future especially in fresh ground coffee pods
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2016-2021
Table 27 Retail Sales of Coffee by Category: Value 2016-2021
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2016-2021
Table 29 Retail Sales of Coffee by Category: % Value Growth 2016-2021
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021
Table 32 NBO Company Shares of Coffee: % Retail Value 2017-2021
Table 33 LBN Brand Shares of Coffee: % Retail Value 2018-2021
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2021-2026
Table 35 Forecast Retail Sales of Coffee by Category: Value 2021-2026
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
TEA IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite price pressure, more time spent at home and home working maintains steady demand for tea in 2021
Tea continues to lack dynamism and suffers competition from coffee which appeals to younger generations
Black tea challenged by green tea and fruit/herbal tea while organic tea benefits from its healthy credentials
PROSPECTS AND OPPORTUNITIES
Growth slows over the forecast period as the category experiences some stabilisation as well as wider consumer interest in variety of tea
Innovation necessary to stand out and differentiate from the competition
Capitalisation on the local market proves key over the forecast period
CATEGORY DATA
Table 39 Retail Sales of Tea by Category: Volume 2016-2021
Table 40 Retail Sales of Tea by Category: Value 2016-2021
Table 41 Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 42 Retail Sales of Tea by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of Tea: % Retail Value 2017-2021
Table 44 LBN Brand Shares of Tea: % Retail Value 2018-2021
Table 45 Forecast Retail Sales of Tea by Category: Volume 2021-2026
Table 46 Forecast Retail Sales of Tea by Category: Value 2021-2026
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
OTHER HOT DRINKS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
The category experiences a relatively mild hit from the COVID-19 pandemic
Chocolate-based flavoured powder drinks remains by far the most popular category
Other plant-based hot drinks remains stable if relatively marginal
PROSPECTS AND OPPORTUNITIES
Category rebounds during the forecast period
Fortified and low-calorie variants offer innovation and category progression over the forecast period
Capitalising on local producers’ potential for growth
CATEGORY DATA
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2016-2021
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026